11 Agency Pros Share The Features Of An Effective LinkedIn Ad
Nearly every business owner knows how important it is to have a social media presence in the modern world. Many of them focus on broad-appeal platforms like Instagram, Facebook and Twitter. However, business-to-business (B2B) marketers are increasingly turning to LinkedIn to reach their audience. With the rising popularity of LinkedIn ads, you’ll have to find ways to stand out if you want to see a return on investment (ROI) on this platform. Below, Forbes Agency Council members explain what they think makes a LinkedIn ad particularly effective and compelling. Learn from their examples to attract B2B clients to your brand.
"We know from research that 57% of buyer decisions are made before buyers even pick up a phone to speak to a supplier. For marketers using LinkedIn, there’s an opportunity to provide targets with useful information, such as a downloadable ebook, and in exchange capture information about that prospect."
— Megan Cunningham