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11 Strategies For Keeping Viewers Engaged After A High-Profile Ad

11 Strategies For Keeping Viewers Engaged After A High-Profile Ad

11 Strategies For Keeping Viewers Engaged After A High-Profile Ad

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"With ad blockers dominating the internet and cord-cutting altering the TV ad landscape, marketers need to embrace storytelling strategies that put brand purpose at the center. Customers expect businesses to take a stand. In fact, according to a survey of 8,000 consumers, 46% believe that brands have better ideas for solving our country’s problems than government, while 53% feel brands can do more. Belief-driven buyers are now mainstream."

"With ad blockers dominating the internet and cord-cutting altering the TV ad landscape, marketers need to embrace storytelling strategies that put brand purpose at the center. Customers expect businesses to take a stand. In fact, according to a survey of 8,000 consumers, 46% believe that brands have better ideas for solving our country’s problems than government, while 53% feel brands can do more. Belief-driven buyers are now mainstream."

"With ad blockers dominating the internet and cord-cutting altering the TV ad landscape, marketers need to embrace storytelling strategies that put brand purpose at the center. Customers expect businesses to take a stand. In fact, according to a survey of 8,000 consumers, 46% believe that brands have better ideas for solving our country’s problems than government, while 53% feel brands can do more. Belief-driven buyers are now mainstream."

"With ad blockers dominating the internet and cord-cutting altering the TV ad landscape, marketers need to embrace storytelling strategies that put brand purpose at the center. Customers expect businesses to take a stand. In fact, according to a survey of 8,000 consumers, 46% believe that brands have better ideas for solving our country’s problems than government, while 53% feel brands can do more. Belief-driven buyers are now mainstream." 

"With ad blockers dominating the internet and cord-cutting altering the TV ad landscape, marketers need to embrace storytelling strategies that put brand purpose at the center. Customers expect businesses to take a stand. In fact, according to a survey of 8,000 consumers, 46% believe that brands have better ideas for solving our country’s problems than government, while 53% feel brands can do more. Belief-driven buyers are now mainstream." 


–Megan Cunningham

–Megan Cunningham

Put Purpose At The Core Of Brand Building

Put Purpose At The Core Of Brand Building

Put Purpose At The Core Of Brand Building

Some of the biggest sports events of the year are already upon us, with families and friends eagerly donning their jerseys, setting up snacks and getting ready to watch the games and ads. In fact, particularly on Super Bowl Sunday, some people tune in just to see the special, spectacular ads.

Many people have their phones, laptops and tablets on hand during the game to comment live about the action and the ads on social media, opening up a whole new vista of marketing exposure. Further, ads featured during a big game are often topics during “water cooler” chat the next day, offering another chance to grab attention while the memory of your spot is fresh.

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