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12 Marketing-Based Techniques For Attracting New Talent

12 Marketing-Based Techniques For Attracting New Talent

12 Marketing-Based Techniques For Attracting New Talent

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"Often, we find that hiring managers and recruiters focus too much on the paid ads and less on the touchpoints with the pool of potential applicants -- or even on the candidate experience. Conversely, those who hire well and have an amazing recruiting brand focus on using a creative and customized approach to fostering relationships within their community."

"Often, we find that hiring managers and recruiters focus too much on the paid ads and less on the touchpoints with the pool of potential applicants -- or even on the candidate experience. Conversely, those who hire well and have an amazing recruiting brand focus on using a creative and customized approach to fostering relationships within their community."

"Often, we find that hiring managers and recruiters focus too much on the paid ads and less on the touchpoints with the pool of potential applicants -- or even on the candidate experience. Conversely, those who hire well and have an amazing recruiting brand focus on using a creative and customized approach to fostering relationships within their community."

– Megan Cunningham

In most cases, marketing has the task of attracting buyers. However, some companies have adapted their marketing techniques into the realm of hiring. The result of this evolution is recruitment techniques that use marketing principles to "sell" the company to potential hires. The businesses that have done this may see a lot more attention from A-list talent than those who have sequestered their marketing department to work solely with customers.

But how can a company best apply marketing principles to attracting talent? Twelve contributors to Forbes Agency Council explore this subject in great detail, using examples they've witnessed themselves.

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Members explain how to use marketing-based techniques for recruiting.       PHOTOS COURTESY OF THE INIDVIDUAL MEMBERS.

Members explain how to use marketing-based techniques for recruiting. 
PHOTOS COURTESY OF THE INIDVIDUAL MEMBERS.

 Members explain how to use marketing-based techniques for recruiting.
PHOTOS COURTESY OF THE INIDVIDUAL MEMBERS.

Members explain how to use marketing-based techniques for recruiting.  PHOTOS COURTESY OF THE INIDVIDUAL MEMBERS.

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