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12 Pitch Or Promotion Tactics Agencies Use That May Border On 'Salesy' Or Even Sleazy

12 Pitch Or Promotion Tactics Agencies Use That May Border On 'Salesy' Or Even Sleazy

12 Pitch Or Promotion Tactics Agencies Use That May Border On 'Salesy' Or Even Sleazy

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"We’re all told to “be thought leaders.” But for some agency folks, once they land the panels or speaking gigs, the opportunity to self-promote is tempting. I understand this instinct. But my advice is to do adjacent-promotion: Brag about your clients! It comes across as far more gracious, strengthens the client relationship and is an easy way to tuck in the work your team did for the campaign."

"We’re all told to “be thought leaders.” But for some agency folks, once they land the panels or speaking gigs, the opportunity to self-promote is tempting. I understand this instinct. But my advice is to do adjacent-promotion: Brag about your clients! It comes across as far more gracious, strengthens the client relationship and is an easy way to tuck in the work your team did for the campaign."

"We’re all told to “be thought leaders.” But for some agency folks, once they land the panels or speaking gigs, the opportunity to self-promote is tempting. I understand this instinct. But my advice is to do adjacent-promotion: Brag about your clients! It comes across as far more gracious, strengthens the client relationship and is an easy way to tuck in the work your team did for the campaign."

"We’re all told to “be thought leaders.” But for some agency folks, once they land the panels or speaking gigs, the opportunity to self-promote is tempting. I understand this instinct. But my advice is to do adjacent-promotion: Brag about your clients! It comes across as far more gracious, strengthens the client relationship and is an easy way to tuck in the work your team did for the campaign."

—Megan Cunningham


While every advertising agency is a little different, with their own techniques, styles and approaches, some agencies tend to do things a little too differently. When putting together pitches for new or potential clients or advertising their services, some agencies may go too far. In an effort to develop an “edge” that sets them apart, agencies may use tactics that they believe are attention-getting or cutting-edge, but that potential clients may find “salesy” or even a little sleazy.

Savvy business leaders can sense an inauthentic, pushy promotion a mile away, so agencies need to set boundaries and avoid questionable strategies in their proposals and advertising. Below, 12 members of Forbes Agency Council share some of the tactics agencies sometimes use in their pitches or marketing that can come across as overly promotional or even dishonest.


While every advertising agency is a little different, with their own techniques, styles and approaches, some agencies tend to do things a little too differently. When putting together pitches for new or potential clients or advertising their services, some agencies may go too far. In an effort to develop an “edge” that sets them apart, agencies may use tactics that they believe are attention-getting or cutting-edge, but that potential clients may find “salesy” or even a little sleazy.

Savvy business leaders can sense an inauthentic, pushy promotion a mile away, so agencies need to set boundaries and avoid questionable strategies in their proposals and advertising. Below, 12 members of Forbes Agency Council share some of the tactics agencies sometimes use in their pitches or marketing that can come across as overly promotional or even dishonest.


While every advertising agency is a little different, with their own techniques, styles and approaches, some agencies tend to do things a little too differently. When putting together pitches for new or potential clients or advertising their services, some agencies may go too far. In an effort to develop an “edge” that sets them apart, agencies may use tactics that they believe are attention-getting or cutting-edge, but that potential clients may find “salesy” or even a little sleazy.

Savvy business leaders can sense an inauthentic, pushy promotion a mile away, so agencies need to set boundaries and avoid questionable strategies in their proposals and advertising. Below, 12 members of Forbes Agency Council share some of the tactics agencies sometimes use in their pitches or marketing that can come across as overly promotional or even dishonest.

While every advertising agency is a little different, with their own techniques, styles and approaches, some agencies tend to do things a little too differently. When putting together pitches for new or potential clients or advertising their services, some agencies may go too far. In an effort to develop an “edge” that sets them apart, agencies may use tactics that they believe are attention-getting or cutting-edge, but that potential clients may find “salesy” or even a little sleazy.

Savvy business leaders can sense an inauthentic, pushy promotion a mile away, so agencies need to set boundaries and avoid questionable strategies in their proposals and advertising. Below, 12 members of Forbes Agency Council share some of the tactics agencies sometimes use in their pitches or marketing that can come across as overly promotional or even dishonest.

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Members of Forbes Agency Council share marketing techniques some agencies have used that may leave a bad impression with potential clients.

Members of Forbes Agency Council share marketing techniques some agencies have used that may leave a bad impression with potential clients.

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