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13 Tips To Help Businesses Boost Sales Conversions Through Social Media Marketing

13 Tips To Help Businesses Boost Sales Conversions Through Social Media Marketing

12 Pitch Or Promotion Tactics Agencies Use That May Border On 'Salesy' Or Even Sleazy

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"When “social first” became a true staple of most marketer’s playbooks, experts would talk about social media strategy like it was the Holy Grail. It’s still true that a strategy is required to be successful—in fact, in 2019, it’s table stakes, not a differentiator. The real formula requires posting in a consistent calendar of content, followed by retargeting from other channels via social ads."

"When “social first” became a true staple of most marketer’s playbooks, experts would talk about social media strategy like it was the Holy Grail. It’s still true that a strategy is required to be successful—in fact, in 2019, it’s table stakes, not a differentiator. The real formula requires posting in a consistent calendar of content, followed by retargeting from other channels via social ads."

"When “social first” became a true staple of most marketer’s playbooks, experts would talk about social media strategy like it was the Holy Grail. It’s still true that a strategy is required to be successful—in fact, in 2019, it’s table stakes, not a differentiator. The real formula requires posting in a consistent calendar of content, followed by retargeting from other channels via social ads."


–Megan Cunningham

Post Consistently And Retarget

For marketers, social media offers platform variety, audiences of billions and ease of use. Studies have shown that 40% of digital consumers use social media to research brands or products and that both Millennials and Generation-Z consider social media the most relevant ad channel. With staggering statistics like these, it’s no wonder many businesses have gone all-in on creating robust social media marketing campaigns.

Still, even numbers like these don’t mean much unless social media marketing shows a return on investment—and that means social media campaigns have to lead to sales conversions. We asked 13 members of Forbes Agency Council to share some of their best strategies to help social media marketers boost conversion rates. Here’s what they had to say.

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