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13 Top Tips For Creating An Effective Account-Based Marketing Strategy

13 Top Tips For Creating An Effective Account-Based Marketing Strategy

13 Top Tips For Creating An Effective A
ccount-Based Marketing Strategy

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"In marketing, the overuse of jargon is an impediment to clear communication. If you truly know and understand your customer's pain points, using their language can be a powerful force that separates you from the pack. But it starts with truly understanding your customers needs -- which can only be achieved by systematic listening, conversation and smart application of analytics."

"In marketing, the overuse of jargon is an impediment to clear communication. If you truly know and understand your customer's pain points, using their language can be a powerful force that separates you from the pack. But it starts with truly understanding your customers needs -- which can only be achieved by systematic listening, conversation and smart application of analytics."

"In marketing, the overuse of jargon is an impediment to clear communication. If you truly know and understand your customer's pain points, using their language can be a powerful force that separates you from the pack. But it starts with truly understanding your customers needs -- which can only be achieved by systematic listening, conversation and smart application of analytics."

– Megan Cunningham

Account-based marketing (ABM) has been around for a long time but has fallen out of favor within the industry lately. However, with more companies moving toward individual-based marketing approaches, we're likely to see ABM surge in popularity soon. Already, businesses are uniquely aware of how cost-effective the procedure is. The benefits to a business's ROI are also hard to argue against. 

If a company intends to reintroduce ABM into its marketing strategy, it must find practical ways to approach the problem. To help, 13 associates of Forbes Agency Council look at the practical considerations a company should have when using ABM to connect to its customers and offer their best tips on creating an effective ABM strategy.

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Forbes Agency Council members share their best tips.

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