BY MAGNET MEDIA
5 Questions with... Victoria Taylor of LinkedIn on Thought Leadership
"LinkedIn offers members a vital opportunity to deeply connect with and influence a global community of industry peers, employees, and customers — and to see first-hand the impact their voice can have."
"LinkedIn offers members a vital opportunity to deeply connect with and influence a global community of industry peers, employees, and customers — and to see first-hand the impact their voice can have."
When I graduated from college, I moved out to LA sight unseen and got a job working at a social media agency that was exploring, sometimes for the first time, ways of storytelling and connecting using social media. A few years after that, working at ID gave me additional insight into how individuals could use social media, and while I was there, I gravitated toward reddit and bringing people there to help do these “Ask Me Anything” or AMA conversations. When I joined reddit in 2013 as their first Director of Communications, trying to help convey to others the size and scope of the platform was really daunting, but when you broke it down to helping one individual at a time talking with their audience through an AMA, that really captured people’s imaginations. While I was at reddit helping facilitate thousands of AMAs, I was meeting all these incredible people while being based out of a Manhattan WeWork location, so it felt like a very natural transition for me to join as their Director of Digital Community in 2015. Over the three years I was there until December 2018, I would help connect members and tell their stories around the world, using podcasts, articles, and events. I took some time in the first few months of 2019 to join a new type of social storytelling tool, Cake.co, and help them develop their product, culture, and functionality. I’d kept in touch with the LinkedIn team for years, and was thrilled to join them in August 2019 as their first Community Editor, helping support our members and their voices.
"Trying to help convey to others the size and scope of the platform was really daunting, but when you broke it down to helping one individual at a time talking with their audience through an AMA, that really captured people’s imaginations."
"Trying to help convey to others the size and scope of the platform was really daunting, but when you broke it down to helping one individual at a time talking with their audience through an AMA, that really captured people’s imaginations."
"Trying to help convey to others the size and scope of the platform was really daunting, but when you broke it down to helping one individual at a time talking with their audience through an AMA, that really captured people’s imaginations."
Absolutely! Your LinkedIn profile serves as your first impression to your network and potential employers, so putting your best foot forward with a strong, updated profile is key, with special attention paid to your photo, skills, and summary.
There’s also a feature on your LinkedIn profile that lets you signal to recruiters that you’re open to job opportunities. You can specify the type of jobs and locations you want, and your profile will appear in search results when recruiters are looking for those roles. Be sure to include your location, education, and experience so you’ll appear in recruiter searches and so they have the full picture once they’ve found you.
Absolutely! Your LinkedIn profile serves as your first impression to your network and potential employers, so putting your best foot forward with a strong, updated profile is key, with special attention paid to your photo, skills, and summary.
There’s also a feature on your LinkedIn profile that lets you signal to recruiters that you’re open to job opportunities. You can specify the type of jobs and locations you want, and your profile will appear in search results when recruiters are looking for those roles. Be sure to include your location, education, and experience so you’ll appear in recruiter searches and so they have the full picture once they’ve found you.
Absolutely! Your LinkedIn profile serves as your first impression to your network and potential employers, so putting your best foot forward with a strong, updated profile is key, with special attention paid to your photo, skills, and summary.
There’s also a feature on your LinkedIn profile that lets you signal to recruiters that you’re open to job opportunities. You can specify the type of jobs and locations you want, and your profile will appear in search results when recruiters are looking for those roles. Be sure to include your location, education, and experience so you’ll appear in recruiter searches and so they have the full picture once they’ve found you.
"Your LinkedIn profile serves as your first impression to your network and potential employers."
"Your LinkedIn profile serves as your first impression to your network and potential employers."
"Your LinkedIn profile serves as your first impression to your network and potential employers."
I think any LinkedIn member can be an all-star. The first step in that journey can be as simple as joining in a conversation on the site, and a great example and source of inspiration for this is our annual “Top Voices” list that we publish towards the end of each year. This is a list of the people whose conversations are most moving the platform forward across multiple verticals, regions, and backgrounds. Each one of them started by posting something – an essay, a comment, an idea – that helped them begin building their voice on the platform. If you’re curious about creating content on LinkedIn, you can start with this site as a great resource: LinkedIn for Creators.
I think any LinkedIn member can be an all-star. The first step in that journey can be as simple as joining in a conversation on the site, and a great example and source of inspiration for this is our annual “Top Voices” list that we publish towards the end of each year. This is a list of the people whose conversations are most moving the platform forward across multiple verticals, regions, and backgrounds. Each one of them started by posting something – an essay, a comment, an idea – that helped them begin building their voice on the platform. If you’re curious about creating content on LinkedIn, you can start with this site as a great resource: LinkedIn for Creators.
I think any LinkedIn member can be an all-star. The first step in that journey can be as simple as joining in a conversation on the site, and a great example and source of inspiration for this is our annual “Top Voices” list that we publish towards the end of each year. This is a list of the people whose conversations are most moving the platform forward across multiple verticals, regions, and backgrounds. Each one of them started by posting something – an essay, a comment, an idea – that helped them begin building their voice on the platform. If you’re curious about creating content on LinkedIn, you can start with this site as a great resource: LinkedIn for Creators.
Our editorial team is always looking for amazing voices to highlight – whether from business leaders or community contributors! I’d say that being consistent in posting, finding areas of strength where you can build your niche, and honing your brand are all helpful in this regard. You can follow topics via hashtags, or learn more through subscribing to incredible newsletters by creators on LinkedIn. I’ve just started a newsletter to help members find and subscribe to top picks from across our newsletter community, but you can also join various professional groups on the platform, follow inspiring Influencers, and more.
Our editorial team is always looking for amazing voices to highlight – whether from business leaders or community contributors! I’d say that being consistent in posting, finding areas of strength where you can build your niche, and honing your brand are all helpful in this regard. You can follow topics via hashtags, learn more through subscribing to incredible newsletters by creators on LinkedIn. I’ve just started a newsletter to help members find and subscribe to top picks from across our newsletter community, join various professional groups on the platform, follow inspiring Influencers, and more.
"I’d say that being consistent in posting, finding areas of strength where you can build your niche, and honing your brand are all helpful in this regard."
We first started editorial and news eight years ago. As the team has grown to more than 65+ editors internationally, so has the value our members get out of the platform and the news we curate. For example, our Daily Rundown is one of the most widely read business newsletters, read by 46 million professionals daily, distributed to 96 countries and in nine languages. We’ve also seen more sharing on LinkedIn with articles and posts jumping 60% compared to last year, as more people are sharing their perspectives and offering advice.
Additionally, we’re seeing a really strong performance with LinkedIn Live. This is where organizations and individuals can connect remotely with their communities in real-time on video. Since February, LinkedIn Live has seen a 158% increase in streams, and Live videos are seeing 23X more comments per post and 6X reactions per post than native video. We’ve also seen more people engage in Newsletters and videos on LinkedIn, and we’re excited to see early results of Stories from our test in Brazil.
We first started editorial and news eight years ago. As the team has grown to more than 65+ editors internationally, so has the value our members get out of the platform and the news we curate. For example, our Daily Rundown is one of the most widely read business newsletters, read by 46 million professionals daily, distributed to 96 countries and in nine languages. We’ve also seen more sharing on LinkedIn with articles and posts jumping 60% compared to last year, as more people are sharing their perspectives and offering advice.
Additionally, we’re seeing a really strong performance with LinkedIn Live. This is where organizations and individuals can connect remotely with their communities in real-time on video. Since February, LinkedIn Live has seen a 158% increase in streams, and Live videos are seeing 23X more comments per post and 6X reactions per post than native video. We’ve also seen more people engage in Newsletters and videos on LinkedIn, and we’re excited to see early results of Stories from our test in Brazil.
We first started editorial and news eight years ago. As the team has grown to more than 65+ editors internationally, so has the value our members get out of the platform and the news we curate. For example, our Daily Rundown is one of the most widely read business newsletters, read by 46 million professionals daily, distributed to 96 countries and in nine languages. We’ve also seen more sharing on LinkedIn with articles and posts jumping 60% compared to last year, as more people are sharing their perspectives and offering advice.
Additionally, we’re seeing a really strong performance with LinkedIn Live. This is where organizations and individuals can connect remotely with their communities in real-time on video. Since February, LinkedIn Live has seen a 158% increase in streams, and Live videos are seeing 23X more comments per post and 6X reactions per post than native video. We’ve also seen more people engage in Newsletters and videos on LinkedIn, and we’re excited to see early results of Stories from our test in Brazil.
The real power of LinkedIn lies in its ability to help connect and interact one-on-one with employees and customers where the opportunity may not have traditionally existed. LinkedIn offers members a vital opportunity to deeply connect with and influence a global community of industry peers, employees, and customers — and to see first-hand the impact their voice can have. Marketing leaders use LinkedIn to connect with their employees on a personal level to celebrate their hard work and contributions. They are also able to recognize customer milestones and successes and lead and join relevant industry conversations. It's possible to reach targeted audiences through the use of @ mentions and hashtags.
Beyond helping facilitate workshops to help empower groups to learn more about how to maximize their LinkedIn presence, or supporting individual creators who reach out to ask me questions, I believe that there’s tremendous impact possible from connecting with each other. For example, I got a message from a LinkedIn community member this morning who shared how another user following his updates encouraged them to connect and helped support his business during a really crucial time. That’s exactly what we hope to nurture and support.
"I believe that there’s tremendous impact possible from connecting with each other."
47%
47%
Almost half of C-suite executives said they have shared their contact information after reading thought leadership.
Source: Edelman-LinkedIn Research
55%
More than half of decision-makers said they use thought leadership to vet organizations they may hire.
Source: Edelman-LinkedIn Research
Victoria Taylor joined LinkedIn as its founding Community Editor in August 2019. Prior to LinkedIn, Victoria led communications and culture at Cake.co and was previously at WeWork from 2015 - 2018 as their director of digital community after serving as reddit's Director of Communications and Director of Talent, where she assisted with AMAs and more with the reddit community. Before reddit, Victoria was on the digital team at ID PR and helped work on digital strategy for a wide variety of nonprofits, brands, individuals, and entertainment clients. She is originally from Milwaukee, Wisconsin and is based out of New York City.