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Making a B2B Brand a Household Name

Making a B2B Brand a Household Name

Making a B2B Brand a Household Name

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Megan Cunningham is CEO of Magnet Media, a vertically-organized strategic studio that uses storytelling and data to drive business results. Megan feels the best way to engage customers or clients in meaningful, lasting ways is to tell stories that matter, that touch both head and heart. To accomplish this for Magnet clients, small, nimble SWAT teams (pods) pair an account strategist (head) and a creative lead (heart) along with subject matter experts familiar with a client’s industry and specialists with the capability to deliver on the desired platforms—so each team is customized to meet the client’s business objectives.

The first four trends Megan projects for 2019 are:

The first four trends Megan projects for 2019 are:

The first four trends Megan projects for 2019 are:

  1. A greater concentration on brand purpose and addressing the idea of the belief-driven buyer, who used to be a “fringe buyer.” Today, beliefs about what a company stands for contribute in a major way to people’s purchase decisions.
  2. Influencer marketing and next generation influencer marketing strategies—the use of brand ambassadors, customer stories, brand representation.
  3. Podcasting and smart audio is a massive trend. One of Magnet Media’s more aggressive data partners forecasted that over 50% of searches by 2020 will be voice searches.
  4. Delivering experiences and distributing content.  how it’s being distributed and measured when it comes to storytelling.
  1. A greater concentration on brand purpose and addressing the idea of the belief-driven buyer, who used to be a “fringe buyer.” Today, beliefs about what a company stands for contribute in a major way to people’s purchase decisions.
  2. Influencer marketing and next generation influencer marketing strategies—the use of brand ambassadors, customer stories, brand representation.
  3. Podcasting and smart audio is a massive trend. One of Magnet Media’s more aggressive data partners forecasted that over 50% of searches by 2020 will be voice searches.
  4. Delivering experiences and distributing content. How it’s being distributed and measured when it comes to storytelling.
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'Think, Make, Reach' – "We’re going to be strategic, we’re going to produce content, and we’re going to distribute it at scale in a way that’s measureable.”

— Megan Cunningham, Magnet Media, Inc.

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