THINK / MAKE / REACH

Harper Collins

Influencer Program

SITUATION & OBJECTIVE

HarperOne partnered with Magnet Media to help promote the summer releases of two new premiere books:  Marlo Thomas & Phil Donahue’s “What Makes A Marriage Last” and Bakari Sellers’ “My Vanishing Country.”

Magnet was tasked with three goals to accomplish: 

  1. REACH: to expand  the reach and visibility of each book by generating tremendous excitement. 
  2. ENGAGEMENT: to engage the audience on digital channels. 
  3. SALES: to use social media and digital channels to establish both books as elite “best-sellers” through converting visitors to book-buying customers.

 

SOLUTION

The results of this collaboration were off the charts: both books became best sellers, and Harper is now strategizing with Magnet to take the strategy to their larger catalog of book-launches.  How did we do it? Magnet created a multi-channel solution that incorporated developing custom built Instagram stories, managing a calendar of high quality/targeted daily social posts plus sourcing and managing influencers. Magnet also brokered a partnership with a leading publisher The Knot to further expand awareness of “What Makes A Marriage Last.”

 Results

 HarperOne WMAML Videos

WITHIN 2 WEEKS

WITHIN 2 WEEKS

WITHIN 2 WEEKS

185k

IMPRESSIONS

IMPRESSIONS

IMPRESSIONS

hc click-1

552

552

Clicks

visibility

172

Reach

growth-02 copy

3.6%

3.6%

3.6% Engagement Rate

3.6% Engagement Rate

3.6% Engagement Rate

like

2.7k

2.7k

Likes

comment2

216

216

Comments

share

55

Shares

 HarperOne WMAML Videos

 HarperOne WMAML Videos

Bakari Sellers Stories

 HarperOne WMAML Videos

WMAML Influencers & Posts

WMAML Influencers & Posts

 

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