If your business involves live events, the first 2020 “pivot” required re-structuring all events into virtual experiences. Now, a few months in, we’re racing towards the second phase of this “pivot”: differentiating from the cluttered field. How do you provide unique value, engage and connect your community, and – most importantly – how do you truly stand out?

We’ve made our thoroughly-researched Virtual Event Playbook available for download for free, in hopes that we can help you and your brands address these challenges.

It’s a cluttered market. Everyone’s producing virtual events and competing for attendees’ time. Learn what it takes to make your experience unique, memorable, and engaging. How are you re-envisioning your event cadence and formats to replace the in-person experience in a meaningful way?  What’s the right strategy for your business? And what should you measure to track success?

In 'The State of the Story' Playbook...

1. Actionable tips and expert advice.

In 44 pages, our Virtual Event Playbook showcases strategies you can adopt to innovate and modernize the virtual experience for your audience. From strategic planning to live streaming logistics to KPI's, learn what it takes to execute remote events for your brand.

2. The top five ways to monetize a virtual event.

The report includes monetization methods and creative execution recommendations to improve return on investment (ROI), so you can make up for lost business opportunities. We have also provided examples of the top brands that applied these strategies for their own event marketing plans.

3. Promotion, production, and post-event engagement strategies. 

Regardless of whether your events help educate your audience, solve their problem, entertain them with a unique experience, or provide exclusive access to thought leaders in your industry, it’s critical to have a solid strategy for each step of your event marketing plan.

Featured Insights