THINK / MAKE / REACH

JPMorgan Chase

Women on The Move Podcast

SITUATION & OBJECTIVE

Recognizing that women face unique barriers to professional success, JPMorgan Chase launched Women on the Move in 2013. The program began as a series of town halls for the firm's female employees, offering opportunities to collectively explore the challenges women face in the workplace, and share ideas on how to best support career development.

JPMC has hosted Women on the Move events in locations where the company employs hundreds, and often thousands, of women. Since it began, the program has been hosted in 23 cities and senior women from across the company have met with more than 6,000 employees.

To expand on this important initiative, and bring the value of the program to a much larger (internal and external) audience, JPMorgan Chase is considering the production of a Women On The Move podcast. Magnet Media has developed a holistic launch plan for JPMorgan Chase, which includes a strategy, production, and promotion plan.

IBM Watson brings together the many moving pieces of big data in one powerful program. Intricate technology such as this can be hard to explain to most people. The IBM Watson team came to us looking for content that did just that. The story behind data can't be understood upon first glance, much like when you look at a random person on the street. Since IBM Watson is in the business of gaining consumer insight, we knew that focusing on people would be an effective messaging tool.

SOLUTION

Magnet Media actualized JPMorgan Chase’s vision by devising a concrete plan regarding the tone and style of the show, potential hosts and guests, and what topics will be covered in the podcast, as well as taping and producing the series in its entirety. Magnet Media recommended website enhancements to better promote the WOTM podcast, consulted on the paid media approach and helped with logistics of platform setup to make sure the podcast was widely available.

Interview guests include industry insiders and influential female professionals like Meredith Kopit Levien, Jeremi Gorman, and Pat Russo whose inspiring insights can be valuable towards the audience who want to build their career, partner with the bank, and bring the “Women on The Move” into their lives.

IBM Watson brings together the many moving pieces of big data in one powerful program. Intricate technology such as this can be hard to explain to most people. The IBM Watson team came to us looking for content that did just that. The story behind data can't be understood upon first glance, much like when you look at a random person on the street. Since IBM Watson is in the business of gaining consumer insight, we knew that focusing on people would be an effective messaging tool.

"This is the dream team! I’m so lucky to work with this group and tell the story of great female leaders. Thank you, Megan Cunningham and Magnet Media, Inc. for all your support. #wef2020 #powerHER"

Sam Saperstein, Managing Director and Head of Women on the Move at JPMorgan Chase & Co.

davoswotm

Results

23

Produced 23 episodes for the launch of the podcast. All episodes included accompanying digital, promotional, and social media assets.

15

Magnet Media secured and produced 15 VIP interviews at the World Economic Forum at Davos, collaborating with The Female Quotient.

15

Magnet Media secured and produced 15 VIP interviews at the World Economic Forum at Davos, collaborating with The Female Quotient.

8

The team also captured 8 episodes with internal JPMC leaders, as part of the “peak behind the scenes” at JPMorgan Chase.

Featured on...

Featured Podcast Speakers

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Jeremi Gorman

Chief Business Officer
Snap Inc.

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Julianne Hough

Founder
KINRGY

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Kelly Kramer

Chief Financial Officer
Cisco

sarah2

Sarah Kate Ellis

President & CEO
GLAAD

patricia2

Patricia Russo

Chairman
Hewlett Packard Enterprise Company

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Sheila Marcelo

CEO
Care.com

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Katja Iversen

Chief Strategy Officer
& Executive VP
Verizon

morag2

Morag Watson

Vice President
BP

claudia3

Claudia Romo Edelman

Founder & CEO
We Are All Human Foundation

kerry2

Kerry Kennedy

President
Robert F. Kennedy Human Rights

rima2

Rima Qureshi

President & CEO
Women Deliver

eve2

Eve Rodsky

Author
Fair Play

gordon smith

Gordon Smith

Co-President / Chief Operating Officer
JPMorgan Chase 

meredith2

Meredith Kopit Levien

Chief Operating Officer
The New York Times

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Gigi Gorgeous

Influencer / Actress / Model

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Ari Getty

Philanthropist

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