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Marketing Challenges for Robo-Advisors

Marketing Challenges for
Robo-Advisors

Marketing Challenges for Robo-Advisors

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Robot hands and fingers point to laptop button advisor chatbot robotic artificial intelligence concept

As of 2017, there are already over 375 “robo-advising” platforms and when looking at industry trends, it appears this number is sure to continue rising.

Up until recently, it has been entirely up to human beings to manage people’s investments. But as we move further into the age of technology and automation, the world of wealth management has been rapidly changing.

The reasons why an individual might want to utilize a robo-advisor are obvious. These platforms are able to analyze tremendously large sets of data, make objective decisions, and also offer their services at relatively lower prices.

As of 2017, there are already over 375 “robo-advising” platforms and when looking at industry trends, it appears this number is sure to continue rising.

Robo advisory firms need to satisfy a specific niche market.

Robo advisory firms need to satisfy a specific niche market.

Robo advisory firms need to satisfy a specific niche market.

  • Students, young people, and individuals who are new to investing
  • Women and minorities
  • Individuals saving for retirement or other long-term financial goals
  • Individuals interested in environmentally and socially conscious investment platforms
  • Non-traditional investors
  • Students, young people, and individuals who are new to investing
  • Women and minorities
  • Individuals saving for retirement or other long-term financial goals
  • Individuals interested in environmentally and socially conscious investment platforms
  • Non-traditional investors

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