Megan Cunningham, Founder and CEO of Magnet Media, on Branded Storytelling
Long before “narrative” and “storytelling” became buzzwords in the technology space, Megan Cunningham was pioneering the art of brand positioning.
At a time when YouTube, broadband and mobile phones were in their infancy and influencer marketing was virtually non-existent, Cunningham’s brand studio, Magnet Media was putting her on track to becoming a media magnate in content marketing and branded storytelling.
But it wasn’t easy creating an entirely new media and marketing model and building a global business. Cunningham learned the physical toll of burning the candle on both ends on a business trip packed with back-to-back meetings.
“The first meeting, I honestly cannot tell you anything that was said during that meeting, because I was just sitting there, staring off into space, and in such agonizing pain,” Cunningham recalls. “By the end of the meeting, I just had to excuse myself. I went to the hotel room, and just called 911, because I was doubled over in pain.”
Her health crisis and her husband’s intervention convinced Cunningham, who had a young son, to acknowledge that scaling a company meant operating at a whole different level, both personally and professionally.
Today, all the techniques that Cunningham began pioneering two decades ago –– branded visual storytelling and content, social media, and influencer marketing –– have become par for the course in the marketing industry.
Cunningham still remembers the day she got that fateful call from a Google executive asking what she could do with the nascent YouTube channel and when she went to the channel, all she saw were cat videos.
Don’t miss this great episode of how Cunningham has redefined the art and craft of brand storytelling.