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Need Content Ideas? Differentiate Yourself With These 15 Strategies

Need Content Ideas? Differentiate Yourself With These 15 Strategies

Need Content Ideas? Differentiate Yourself With These 15 Strategies

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Engagement rates on audio/video content are through the roof. It's not difficult to conceive of simple series that can be captured on video or via a podcast format as the primary medium—and then transcribed to create supporting text-based blog posts. The more keyword density you have with specific topics in your subject area, the better your site will rank on search and within social channels." 

Engagement rates on audio/video content are through the roof. It's not difficult to conceive of simple series that can be captured on video or via a podcast format as the primary medium—and then transcribed to create supporting text-based blog posts. The more keyword density you have with specific topics in your subject area, the better your site will rank on search and within social channels." 

Engagement rates on audio/video content are through the roof. It's not difficult to conceive of simple series that can be captured on video or via a podcast format as the primary medium—and then transcribed to create supporting text-based blog posts. The more keyword density you have with specific topics in your subject area, the better your site will rank on search and within social channels." 

–Megan Cunningham, Magnet Media, Inc.

While every advertising agency is a little different, with their own techniques, styles and approaches, some agencies tend to do things a little too differently. When putting together pitches for new or potential clients or advertising their services, some agencies may go too far. In an effort to develop an “edge” that sets them apart, agencies may use tactics that they believe are attention-getting or cutting-edge, but that potential clients may find “salesy” or even a little sleazy.

Savvy business leaders can sense an inauthentic, pushy promotion a mile away, so agencies need to set boundaries and avoid questionable strategies in their proposals and advertising. Below, 12 members of Forbes Agency Council share some of the tactics agencies    sometimes use in their pitches or marketing that can come across as overly promotional or even dishonest.

While every advertising agency is a little different, with their own techniques, styles and approaches, some agencies tend to do things a little too differently. When putting together pitches for new or potential clients or advertising their services, some agencies may go too far. In an effort to develop an “edge” that sets them apart, agencies may use tactics that they believe are attention-getting or cutting-edge, but that potential clients may find “salesy” or even a little sleazy.

Savvy business leaders can sense an inauthentic, pushy promotion a mile away, so agencies need to set boundaries and avoid questionable strategies in their proposals and advertising. Below, 12 members of Forbes Agency Council share some of the tactics agencies    sometimes use in their pitches or marketing that can come across as overly promotional or even dishonest.

While every advertising agency is a little different, with their own techniques, styles and approaches, some agencies tend to do things a little too differently. When putting together pitches for new or potential clients or advertising their services, some agencies may go too far. In an effort to develop an “edge” that sets them apart, agencies may use tactics that they believe are attention-getting or cutting-edge, but that potential clients may find “salesy” or even a little sleazy.

Savvy business leaders can sense an inauthentic, pushy promotion a mile away, so agencies need to set boundaries and avoid questionable strategies in their proposals and advertising. Below, 12 members of Forbes Agency Council share some of the tactics agencies    sometimes use in their pitches or marketing that can come across as overly promotional or even dishonest.

While every advertising agency is a little different, with their own techniques, styles and approaches, some agencies tend to do things a little too differently. When putting together pitches for new or potential clients or advertising their services, some agencies may go too far. In an effort to develop an “edge” that sets them apart, agencies may use tactics that they believe are attention-getting or cutting-edge, but that potential clients may find “salesy” or even a little sleazy.

Savvy business leaders can sense an inauthentic, pushy promotion a mile away, so agencies need to set boundaries and avoid questionable strategies in their proposals and advertising. Below, 12 members of Forbes Agency Council share some of the tactics agencies    sometimes use in their pitches or marketing that can come across as overly promotional or even dishonest.

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