THE STATE OF THE STORY — ON-DEMAND EXPERT SESSIONS
THE STATE OF THE STORY
ON-DEMAND EXPERT SESSIONS

Brand Leaders on Building a Mission-Driven Brand

Brand Leaders on Building a Mission-Driven Brand

Virtual Roundtable on Building a Mission-Driven Brand

BY MAGNET MEDIA

BY MAGNET MEDIA

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TRENDS REPORT

How to Build a Mission-Driven Brand and Drive Profits

How to Build a Mission-Driven Brand and Drive Profits

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At our The State of the Story virtual roundtable, Jill Cress of PayPal, Tomas Kellner of GE, Susan McPherson of McPherson Strategies, Jennifer Cohan of Edelman, and Adrianne Smith of WPP shared best practices about how to authentically tell brands' stories while creatively connecting with consumers.

Now more than ever, brand leaders are rethinking their strategy on how to connect. The majority of consumers believe that it is no longer acceptable for companies to just make money. They expect companies to positively impact society as well.

Brands who show up authentically and genuinely tell their stories will be the leading brands with the greatest consumer growth.

At the event, Megan Cunningham presented a sneak peek into The State of the Story report, and Jennifer Cohan presented insights from Edelman’s Trust Barometer. Following the report presentations, Jill Cress, Tomas Kellner, Susan McPherson, and Adrianne Smith shared their insight into:

  • How companies can lead social change;
  • How brands should stand behind their purpose;
  • How brands can tell authentic stories that drive real change.

The State of the Story trends report is the basis for all of our conversations. Find the “Building a Mission-Driven Brand” report here.

Our events—now virtual—are the cornerstone of The State of the Story community. The purpose behind our gatherings is to help leaders connect, learn, and expand their perspective as we collectively define what’s new and what’s next in marketing.

At our The State of the Story virtual roundtable, Jill Cress of PayPal, Tomas Kellner of GE, Susan McPherson of McPherson Strategies, Jennifer Cohan of Edelman, and Adrianne Smith of WPP shared best practices about how to authentically tell brands' stories while creatively connecting with consumers.

Now more than ever, brand leaders are rethinking their strategy on how to connect. The majority of consumers believe that it is no longer acceptable for companies to just make money. They expect companies to positively impact society as well.

Brands who show up authentically and genuinely tell their stories will be the leading brands with the greatest consumer growth.

At the event, Megan Cunningham presented a sneak peek into The State of the Story report, and Jennifer Cohan presented insights from Edelman’s Trust Barometer. Following the report presentations, Jill Cress, Tomas Kellner, Susan McPherson, and Adrianne Smith shared their insight into:

  • How companies can lead social change;
  • How brands should stand behind their purpose;
  • How brands can tell authentic stories that drive real change.

The State of the Story trends report is the basis for all of our conversations. Find the “Building a Mission-Driven Brand” report here.

Our events—now virtual—are the cornerstone of The State of the Story community. The purpose behind our gatherings is to help leaders connect, learn, and expand their perspective as we collectively define what’s new and what’s next in marketing.

Watch On-Demand 

If you are looking for insights on how your brand can lead societal change with purpose, watch the expert session on-demand. 

Watch On-Demand 

If you are looking for insights on how your brand can lead societal change with purpose, watch the expert session on-demand. 

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