At The State of the Story virtual roundtable, Kay Hsu of Instagram Creative Shop, Bette Ann Schlossberg of Lyft, Laura Mignott of DFlash, and Michele Thornton Ghee of Stratechic Alliance (fmr. Endeavor), shared the blueprint for developing an ROI-driven influencer marketing campaign for those looking to navigate in the new playing field.

The concerns around building community, connecting with consumers, and driving growth are questions that are top-of-mind for all marketers. But all marketing in this moment must be handled delicately and done tastefully –while acknowledging the cultural context. It is especially timely to partner with the right influencers in this moment of social distancing. They provide a way to generate content without large crews, and with a built-in, trusted audience.

Listen to this candid conversation about influencer marketing and get insight into:

• How brands can work with influencers to build a strong connection with their audience;
• What marketers can do to measure success and convert influencers into brand ambassadors;
• How brands can get started or revise their new strategy around influencer marketing.

Find the “The State of the Story: Co-Creating With Influencers in the Current Climate” report here.

Our events—now virtual—are the cornerstone of The State of the Story community. The purpose behind our gatherings is to help leaders connect, learn, and expand their perspective as we collectively define what’s new and what’s next in marketing.

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