THE STATE OF THE STORY – ON-DEMAND EXPERT SESSION
THE STATE OF THE STORY
ON-DEMAND EXPERT SESSION

Virtual Roundtable on How to Co-Create With Influencers in the Current Climate

How to Co-Create with Influencers in the Current Climate?

Virtual Roundtable on How to Co-Create With Influencers in the Current Climate

BY MAGNET MEDIA

BY MAGNET MEDIA

4_conversationhost

TRENDS REPORT

How to Co-Creating with Influencers

How to Co-Creating with Influencers

STAY CONNECTED

Get Free Access to Exclusive Insights & Virtual Events

Get Free Access to Exclusive Insights & Virtual Events

At The State of the Story virtual roundtable, Kay Hsu of Instagram Creative Shop, Bette Ann Schlossberg of Lyft, Laura Mignott of DFlash, and Michele Thornton Ghee of Stratechic Alliance (fmr. Endeavor), shared the blueprint for developing an ROI-driven influencer marketing campaign for those looking to navigate in the new playing field.

The concerns around building community, connecting with consumers, and driving growth are questions that are top-of-mind for all marketers. But all marketing in this moment must be handled delicately and done tastefully –while acknowledging the cultural context. It is especially timely to partner with the right influencers in this moment of social distancing. They provide a way to generate content without large crews, and with a built-in, trusted audience.

Listen to this candid conversation about influencer marketing and get insight into:

  • How brands can work with influencers to build a strong connection with their audience;
  • What marketers can do to measure success and convert influencers into brand ambassadors;
  • How brands can get started or revise their new strategy around influencer marketing.

Find the “The State of the Story: Co-Creating With Influencers in the Current Climate” report here.

Our events—now virtual—are the cornerstone of The State of the Story community. The purpose behind our gatherings is to help leaders connect, learn, and expand their perspective as we collectively define what’s new and what’s next in marketing.

At The State of the Story virtual roundtable, Kay Hsu of Instagram Creative Shop, Bette Ann Schlossberg of Lyft, Laura Mignott of DFlash, and Michele Thornton Ghee of Stratechic Alliance (fmr. Endeavor), shared the blueprint for developing an ROI-driven influencer marketing campaign for those looking to navigate in the new playing field.

The concerns around building community, connecting with consumers, and driving growth are questions that are top-of-mind for all marketers. But all marketing in this moment must be handled delicately and done tastefully –while acknowledging the cultural context. It is especially timely to partner with the right influencers in this moment of social distancing. They provide a way to generate content without large crews, and with a built-in, trusted audience.

Listen to this candid conversation about influencer marketing and get insight into:

  • How brands can work with influencers to build a strong connection with their audience;
  • What marketers can do to measure success and convert influencers into brand ambassadors;
  • How brands can get started or revise their new strategy around influencer marketing.

Find the “The State of the Story: Co-Creating With Influencers in the Current Climate” report here.

Our events—now virtual—are the cornerstone of The State of the Story community. The purpose behind our gatherings is to help leaders connect, learn, and expand their perspective as we collectively define what’s new and what’s next in marketing.

Watch On-Demand

Watch On-Demand

virtual_roundtable_mockup_1

Featured Insights

Featured Insights

Featured Insights

 

Copy link
Powered by Social Snap