THE STATE OF THE STORY – ON-DEMAND EXPERT SESSION
THE STATE OF THE STORY
ON-DEMAND EXPERT SESSION

Brand Leaders on The Future of Events: Virtual, Hybrid and the Future

How to Co-Create with Influencers in the Current Climate?

Brand Leaders on The Evolution of Events: Virtual, Hybrid and the Future

BY MAGNET MEDIA

BY MAGNET MEDIA

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TRENDS REPORT

The Future of Events: Virtual, Hybrid and the Future

The Evolution of Events: Virtual, Hybrid and the Future

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At The State of the Story virtual roundtable, Adrianne C. Smith of Cannes Can: Diversity Collective, Janna Erickson of Drift, and Judith Curr of HarperCollins Publishers, shared their trade secrets and expertise in building a successful event strategy.

The concerns around building community, connecting with consumers, and driving growth are questions that are top-of-mind for all marketers. But all marketing in this moment must be handled delicately and done tastefully –while acknowledging the cultural context. It is especially timely to partner with the right influencers in this moment of social distancing. They provide a way to generate content without large crews, and with a built-in, trusted audience.

Watch this informative conversation about the 2021 event trends:

  • How brands can promote their events and design the experiences that truly stand out;
  • How to engage the audience before, during, and after the event;
  • How to develop event content to enhance the audience experience.

 Find “The Future of Events: Virtual, Hybrid and the Future” report here.

Our events—currently virtual—are the cornerstone of The State of the Story community. The purpose behind our gatherings is to help leaders connect, learn, and expand their perspective as we collectively define what’s new and what’s next in marketing.

At The State of the Story virtual roundtable, Adrianne C. Smith of Cannes Can: Diversity Collective, Janna Erickson of Drift, and Judith Curr of HarperCollins Publishers, shared their trade secrets and expertise in building a successful event strategy.

The concerns around building community, connecting with consumers, and driving growth are questions that are top-of-mind for all marketers. But all marketing in this moment must be handled delicately and done tastefully –while acknowledging the cultural context. It is especially timely to partner with the right influencers in this moment of social distancing. They provide a way to generate content without large crews, and with a built-in, trusted audience.

Watch this informative conversation about the 2021 event trends:

  • How brands can promote their events and design the experiences that truly stand out;
  • How to engage the audience before, during, and after the event;
  • How to develop event content to enhance the audience experience.

Find “The Evolution of Events: Virtual, Hybrid and the Future” report here.

Our events—currently virtual—are the cornerstone of The State of the Story community. The purpose behind our gatherings is to help leaders connect, learn, and expand their perspective as we collectively define what’s new and what’s next in marketing.

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