THE STATE OF THE STORY — ON-DEMAND EXPERT SESSIONS
THE STATE OF THE STORY — ON-DEMAND EXPERT SESSIONS

When Brands Take A Stand with Dara Treseder and Sherrell Dorsey

How to Build a Mission-Driven Brand?

Fireside Chat with Dara Treseder and Sherrell Dorsey on When Brands Take A Stand

BY MAGNET MEDIA

BY MAGNET MEDIA

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TRENDS REPORT

Report: When Brands Take A Stand

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At our The State of the Story virtual event, we hosted a fireside chat with Dara Treseder, a fmr. CMO at Carbon and a current SVP, Head of Global Marketing & Communications at Peloton, and Sherrell Dorsey, CEO of The Plug, who shared their stories and advice on how brand leaders can use storytelling as a powerful tool for creating lasting, meaningful change.

As stories of racial injustice permeate every channel, marketers across industries are at the front lines of crafting their own company’s responses. Our community of marketers has always taken seriously the responsibility to tell honest and diverse stories; but now more than ever, the pressure is on to deliver. It’s clear we can play a pivotal role to lead systemic change, advance the conversation, inspire action, and impact the culture.

Listen to this important and candid conversation on-demand and get insight into:

  • How brands can represent Black people in their brand storytelling;
  • How brands should speak out against racial injustice;
  • What the role of marketers should be going into the future and how brands can speak up and take actionable steps toward ending racial injustice and promoting diversity.

Find the “The State of the Story 2020: When Brands Take A Stand” report here.

Our events—now virtual—are the cornerstone of The State of the Story community. The purpose behind our gatherings is to help leaders connect, learn and expand their perspective as we collectively define what’s new and what’s next in marketing.

 

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Expert Sessions

If you are looking for an executive guide to mission-driven marketing, watch the recording of the expert session and receive your copy of How to Build a Mission-Driven Brand and Drive Profits report.
 

Expert Session

If you are looking for an executive guide to mission-driven marketing, watch the recording of the expert session and receive your copy of How to Build a Mission-Driven Brand and Drive Profits report.
 

Expert Session

If you are looking for an executive guide to mission-driven marketing, watch the recording of the expert session and receive your copy of How to Build a Mission-Driven Brand and Drive Profits report.
 

Expert Session

If you are looking for an executive guide to mission-driven marketing, watch the recording of the expert session and receive your copy of How to Build a Mission-Driven Brand and Drive Profits report.
 

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