THE STATE OF THE STORY — ON-DEMAND EXPERT SESSIONS

THE STATE OF THE STORY — ON-DEMAND EXPERT SESSIONS

BY MAGNET MEDIA

BY MAGNET MEDIA

We’ve been getting a lot of questions about how to produce a podcast that creates a genuine connection with an audience, establishes a brand as a thought leader, and provides business value. To better serve our community, we hosted a virtual workshop with our in-house experts, Megan Cunningham and Nikolay Bogomolov.

Podcasting continues to dominate as a prominent cultural storytelling format, but the environment is more cluttered than ever. The stats of 2020 show that 700,000 active podcasts are currently being produced (up from 500,000 in 2018).

However, it's one of the most loyal mediums: if you succeed in attracting listeners, 80% are more likely to consume most or all of your episodes. And, there's a strong appetite: an average listener spends over 6 hours a week listening to podcasts.

Megan and Nikolay presented insightful information from The State of the Story playbook and answered the most burning questions from our community of marketers and storytellers:

• How brands can leverage podcasts as their thought leadership platform;
• How brands can connect with their audience and drive brand awareness;
• How brands can creatively increase discoverability of their podcasts.

The State of the Story trends report is the basis for all of our conversations. Find the “Podcasting for Brands” report here.

Our events—now virtual—are the cornerstone of The State of the Story community. The purpose behind our gatherings is to help leaders connect, learn, and expand their perspective as we collectively define what’s new and what’s next in marketing.

Podcasting continues to dominate as a prominent cultural storytelling format, but the environment is more cluttered than ever. The stats of 2020 show that 700,000 active podcasts are currently being produced (up from 500,000 in 2018).

However, it's one of the most loyal mediums: if you succeed in attracting listeners, 80% are more likely to consume most or all of your episodes. And, there's a strong appetite: an average listener spends over 6 hours a week listening to podcasts.

In The State of the Story trends report, we offer an insight into how brands can creatively make their podcast discoverable, have a distribution strategy to reach their audience before posting the recordings, and what marketers can do to promote their podcasts, both paid and organically.