How do you teach employees with wildly diverse financial needs to optimize their retirement options?
How do you teach employees with wildly diverse financial needs to optimize their retirement options?
Since viewer engagement and taking action on the viewer's own 401K were crucial, we wanted something more than a simple video. We built a digital content experience which enabled BlackRock plan sponsors to communicate the basics of 401k saving, and help individuals increase their defined contributions. This animated, interactive journey yielded hundreds of unique end-user experiences depending on how participants answered questions.