CEDAR / STRATEGY + PRODUCTION
CEDAR /
Cedar
Brand Launch
Cedar
Cedar
Cedar
Emerging B2B healthcare startup brand seeks to reimagine
payment process, while streamlining the patient experience.
Emerging B2B healthcare startup brand seeks to reimagine
payment process, while streamlining the patient experience.
CHALLENGE
How do you launch a revolutionary new healthcare payment platform that benefits patients – but also providers?
How do you launch a revolutionary new healthcare payment platform that benefits patients – but also providers?
When Cedar engaged Magnet, it was a few months before the pandemic. No one knew that our healthcare system – and its efficiency – would be at the center of the conversation. Meanwhile, the healthcare industry – and especially the B2B side of it – was cluttered with boring brands that led with technical jargon and tired imagery. As a newcomer, how would Cedar stand out from the sea of sameness?
When Cedar engaged Magnet, it was a few months before the pandemic. No one knew that our healthcare system –and its efficiency– would be at the center of the conversation. Meanwhile, the healthcare industry –and especially the B2B side of it– was cluttered with boring brands that led with technical jargon and tired imagery. As a new comer, how would Cedar stand out from the sea of sameness?
STRATEGY
Bethany Hale, Cedar’s Head of Marketing, had an innovative idea: what if they stepped boldly into the moment, and built the brand while acquiring customers (as opposed to thinking of those efforts as linear). The integrated marketing approach – of original photography, video, and virtual events, Cedar Talks – challenged the B2B norms. But the calculated risk paid dividends. The Magnet team worked with Cedar’s internal team to craft a plan that involved beautiful, compelling, and differentiated visual assets – all captured with the strictest COVID-safe protocols on set.
RESULT
In June 2020, Cedar raised another $100mil+ in their Series C from prominent investors like Andressen Horowitz. We were proud to be a part of the foundational strategy and thrilled at this amazing milestone… and excited to continue to work with Cedar’s team to tell the brand story.
“Thanks again for a really wonderful experience. The early photos look awesome and I loved the team you assembled to get this done!”
– Bethany Hale, Head of Marketing at Cedar
