How do you launch a revolutionary new healthcare payment platform that benefits patients – but also providers?
How do you launch a revolutionary new healthcare payment platform that benefits patients – but also providers?
Bethany Hale, Cedar’s Head of Marketing, had an innovative idea: what if they stepped boldly into the moment, and built the brand while acquiring customers (as opposed to thinking of those efforts as linear). The integrated marketing approach –of original photography, video, and virtual events, Cedar Talks – challenged the B2B norms. But the calculated risk paid dividends. The Magnet team worked with Cedar’s internal team to craft a plan that involved beautiful, compelling, and differentiated visual assets – all captured with the strictest COVID-safe protocols on set.