CHALLENGE

Complex hosts an annual event ComplexCon – the cultural hub of the world – where  industry innovators, celebrities, and influencers gather to discuss social issues, fashion, music, sports, and entertainment. 

This year, they wanted to make the event live beyond the two days and bring it to an audience not able to attend. 

SITUATION

Complex Media will be hosting 20+ panels over two days with keynote speeches, panels, and conversations between industry innovators and influencers at their biggest brand moment to date - ComplexCon 2016. Complex seeks a trusted production partner to capture this event, for the creation of a 16 X 22-minute episode series to be distributed through vERIZON’S Go90 OTT platform. This series will cover the talks, lectures, and panels captured at ComplexCon, blended with a behind-the-scenes view of the event. The essence of the series is meant to be inspirational and provoke thought, action, emotion, and ambassadorship.

STRATEGY

Magnet Media developed talk show inspired sessions that could be captured and transformed into 16 broadcast-ready episodes. Each session used data to inform the topics, discussion points, and the mix of talent based on their audience interests.

RESULT

The essence of the series was inspirational and provoked thought, action, emotion, and ambassadorship that lived beyond the 2-day event.