CHALLENGE

Complex hosts an annual event ComplexCon – the cultural hub of the world – where  industry innovators, celebrities, and influencers gather to discuss social issues, fashion, music, sports, and entertainment. 

This year, they wanted to make the event live beyond the two days and bring it to an audience not able to attend. 

STRATEGY

Magnet Media developed talk show inspired sessions that could be captured and transformed into 16 broadcast-ready episodes. Each session used data to inform the topics, discussion points, and the mix of talent based on their audience interests.

RESULT

The essence of the series was inspirational and provoked thought, action, emotion, and ambassadorship that lived beyond the 2-day event.