DRIFT / VIRTUAL EVENTS
DRIFT / VIRTUAL EVENTS
Drift: RevGrowth
Drift: RevGrowth
Make It Pop: Live stream that doesn’t suck.
Make It Pop: Live stream that doesn’t suck.
CHALLENGE
How do we raise the bar when remotely filming celebrity talent?
How do we raise the bar when remotely filming celebrity talent?
Drift wanted to increase the production value of their live stream event featuring celebrity talent and business leaders. To ensure a high engagement level and minimize a drop-off rate, the team was looking into ways to design a seamless experience for the participants, while accommodating the demanding celebrities’ schedules.
STRATEGY
Magnet Media implemented its Producer-In-The-Cloud approach, specialized technology, and production drop kits to record all the speakers prior to the event. Working with the events team, we integrated the videos into the live stream creating a seamless viewing experience for their attendees.
RESULT
The stream created enormous value for Drift and its community, cementing virtual events as part of its growth strategy moving into 2021.
