GOOGLE / LIVE STREAM EVENT

GOOGLE / LIVE STREAM EVENT

Google+ Hangout & Toyota Broadcast

Google+ Hangout
& Toyota Broadcast

Google+ Hangout
& Toyota Broadcast

On-Air Live Streaming Event

On-Air Live Streaming Event

CHALLENGE

Toyota wanted to do something that hadn’t been done before.

How do you connect with donors and show a not-for-profit organization’s commitment to preserve the beauty of Venice during a global pandemic? 

Magnet Media produced a live digital broadcast featuring its newest 4Runner model off-roading through the uneven terrain of the California desert, while also answering audience questions live and responding to each not with words but by showcasing the car’s capabilities.

STRATEGY

Magnet Media partnered with Saatchi & Saatchi LA to produce a
first-ever off-road Google+Hangout On Air, featuring celebrity stunt driver Andy Bell
and Top Gear host Rutledge Wood.

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RESULT

The hour-long broadcast featured a multi-camera and internet uplink in a customized off-road course, as over 10,000 viewers logged on to view or submit questions.

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