HARPER COLLINS / INFLUENCERS PROGRAM

HARPER COLLINS / INFLUENCERS PROGRAM

Harper Collins Books Premiere

Harper Collins Books Premier

Harper Collins Book Premier

Harper Collins Book Premier

  


  

CHALLENGE

HarperOne partnered with Magnet Media to help promote the summer releases of two new premiere books:  Marlo Thomas & Phil Donahue’s “What Makes A Marriage Last” and Bakari Sellers’ “My Vanishing Country”.

Magnet was tasked with three goals to accomplish:

HarperOne partnered with Magnet Media to help promote the summer releases of two new premiere books:  Marlo Thomas & Phil Donahue’s “What Makes A Marriage Last” and Bakari Sellers’ “My Vanishing Country.”


Magnet was tasked with three goals to accomplish: 

1. REACH: to expand  the reach and visibility of each book by generating tremendous excitement. 
2. ENGAGEMENT: to engage the audience on digital channels. 
3. SALES: to use social media and digital channels to establish both books as elite “best-sellers” through converting visitors to book-buying customers.

I. REACH
To expand the reach and visibility of each book by generating tremendous excitement.

II. ENGAGEMENT
To engage the audience on digital channels. 

III. SALES
To use social media and digital channels to establish both books as elite “best-sellers” by converting visitors to book-buying customers.

STRATEGY

The results of this collaboration were off the charts: both books became best sellers, and Harper is now strategizing with Magnet to take the strategy to their larger catalog of book-launches.  How did we do it? Magnet created a multi-channel solution that incorporated developing custom built Instagram stories, managing a calendar of high quality/targeted daily social posts plus sourcing and managing influencers. Magnet also brokered a partnership with a leading publisher The Knot to further expand awareness of “What Makes A Marriage Last.”

The results of this collaboration were off the charts: both books became best sellers, and Harper is now strategizing with Magnet to take the strategy to their larger catalog of book-launches.  How did we do it? Magnet created a multi-channel solution that incorporated developing custom built Instagram stories, managing a calendar of high quality/targeted daily social posts plus sourcing and managing influencers. Magnet also brokered a partnership with a leading publisher The Knot to further expand awareness of “What Makes A Marriage Last.”

RESULTS

WITHIN 2 WEEKS

WITHIN 2 WEEKS

WITHIN 2 WEEKS

growth-02 copy

185k

3.6%

185k

Impressions

3.6% Engagement Rate

3.6% Engagement Rate

growth-02 copy

3.6%

3.6%

Engagement Rate

3.6% Engagement Rate

3.6% Engagement Rate

like

2.7k

2.7k

Likes

like

216

2.7k

Comments

 HarperOne WMAML Videos

 HarperOne WMAML Videos

Bakari Sellers Stories

 HarperOne WMAML Videos

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