HARPER ONE / VIRTUAL EXPERIENCE
HARPER ONE / VIRTUAL EXPERIENCE
HarperOne
Cocktail Hour
HarperOne Cocktail Hour
Established powerhouse publisher turns a new page on community events.
Established powerhouse publisher turns a new page on community events.
CHALLENGE
How do you host an intimate
gathering and design it for connection
in a virtual setting?
How do you host an intimate gathering and design it for connection
in a virtual setting?
HarperOne needed to host their annual private event that introduced distributors to the publisher's 2021 book catalog. Due to COVID-19 travel restrictions, the organizers couldn’t have them meet in person, so they reached out to Magnet to help them pivot.
STRATEGY
We adapted the event to the new normal by introducing a virtual cocktail hour complete with a lounge, music, fireside chats, and various surprises.
RESULTS
The event was a hit and received rave reviews from all participants. We continued the conversation with them via email and video posts across multiple channels.
Due to the overwhelming success of the experience, virtual events will become a key pillar of their engagement strategy moving forward.
