J.P. MORGAN / VIDEO SERIES

J.P. MORGAN / VIDEO SERIES

J.P. Morgan Treasury Services Innovation Series

J.P. Morgan Treasury Services Innovation Series

J.P. Morgan Treasury Services Innovation Series

J.P. Morgan Treasury Services Innovation Series

J.P. Morgan Treasury Services Innovation Series

Shaping the future of financial management through agile tech.

Shaping the future of financial management through agile tech.

CHALLENGE

How does a legacy bank reposition to capture the imaginations of investors?

How does a legacy bank reposition to capture the imaginations of investors?

How does a legacy bank reposition to capture the imaginations of investors?

How does a legacy bank reposition to capture the imaginations of investors?

How does a legacy bank reposition to capture the imaginations of investors?

Although J.P. Morgan stands as one of the leading brands in the financial services sector, it was not always viewed as tech-driven or innovative. J.P. Morgan sought new messaging to shift the impression held by clients and prospects, and turned to Magnet Media to tell their leadership story in cash management services and tech innovation.

Although J.P. Morgan stands as one of the leading brands in the financial services sector, it was not always viewed as tech-driven or innovative. J.P. Morgan sought new messaging to shift the impression held by clients and prospects, and turned to Magnet Media to tell their leadership story in cash management services and tech innovation.

STRATEGY

To recast J.P. Morgan as an innovator in tech, we created an accessible, episodic video series featuring conversations between charismatic internal subject matter experts. Each episode covered a specific technology-related topic relevant to the bank, including open banking, blockchain, and machine learning. Each episode was shot with 6 cameras to achieve a cinematic feel, and strategically produced to stand alone as self-contained, substantive stories.


The series was designed to reach two audiences: prospects who needed to better understand J.P. Morgan's adoption of emerging technologies like AI and Blockchain, and general audiences who were interested in learning more about these timely topics. For the first, the goal was to engage prospects and move them through the buyer's journey; for the second, the goal was to present J.P. Morgan as a tech innovator.

RESULT

This video series was heralded by the participants and bankers who used it as one of the most engaging productions released by the firm.

This video series was heralded by the participants and bankers who used it as one of the most engaging productions released by the firm.

This video series was heralded by the participants and bankers who used it as one of the most engaging productions released by the firm.

This video series was heralded by the participants and bankers who used it as one of the most engaging productions released by the firm.

This video series was heralded by the participants and bankers who used it as one of the most engaging productions released by the firm.

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