SAVE VENICE / DOCUMENTARY

A Love Letter to Venice

Writing a Love Letter to one of the greatest historic cities of the world…
which is at risk of losing its art due to ongoing pandemic.

Writing a Love Letter to one of the greatest historic cities of the world… which is at risk of losing its art due to ongoing pandemic.

CHALLENGE

How do you connect with donors and show a not-for-profit organization’s commitment to preserve the beauty of Venice during a global pandemic?

Save Venice, dedicated to the preservation of art, architecture, and cultural heritage sites in Venice, Italy, needed a way to connect with its global community of supporters during COVID-19.

STRATEGY

Inspired by the stories of cultural impacts and community gratitude for the work done by Save Venice, we decided to create a film filled with surprising and delightful moments to draw a narrative parallel between the risk of losing the art of Venice and that of the written letter.

However, the donors and supporters of Save Venice had a direct opportunity to preserve Venice. Since an in-person film premiere was not an option, it was going to be streamed during a virtual showcase, which was designed to encourage people to continue their support especially during the challenging times.

RESULT

We developed a short documentary film that highlighted how supporters’ contributions directly affected the local communities in Venice. We partnered with a local director to capture the city, mission, work, and outcomes thanks to supporters of Save Venice.

The “Love Letter” provided a welcome escape, if only virtually, to our beloved city.