SILICON VALLEY BANK / DOCUMENTARY

SILICON VALLEY BANK / DOCUMENTARY

Next² Napa/Sonoma Wine

Next2 Napa/

Sonoma Wine

Next2 Napa/ Sonoma Wine

Next2 Napa/ Sonoma Wine

One of the largest providers of financial services to wine producers
in Northern California highlights their specialty clients 

One of the largest providers of financial services to wine producers in Northern California highlights their specialty clients 

CHALLENGE

How do you ensure that businesses
in a niche industry
associate
your name with their needs?

How do you ensure that businesses in a niche industry associate your name with their needs?

Founded in 1994, Silicon Valley Bank’s Wine Division offers financial services and strategic advice to premium vineyards and wineries. With one of the largest banking teams in the country dedicated to the wine industry, SVB provides unique customized financing solutions and tailored advice for managing and accelerating growth for its premium wine clients. 


The bank wanted to ensure that both new and established wineries viewed them as the experts in wine industry finance, and turned to SVB first for their banking needs.

Founded in 1994, Silicon Valley Bank’s Wine Division offers financial services and strategic advice to premium vineyards and wineries. With one of the largest banking teams in the country dedicated to the wine industry, SVB provides unique customized financing solutions and tailored advice for managing and accelerating growth for its premium wine clients. 


The bank wanted to ensure that both new and established wineries viewed them as the experts in wine industry finance, and turned to SVB first for their banking needs.

STRATEGY

Magnet Media set out to create a thoughtful and engaging Next2 series about SVB’s Wine Division clients and the relationship the bank has fostered with these clients. We spent several days shooting video and photography in the Napa and Sonoma regions. Four vineyard owners shared their views on innovation and spoke with us about how SVB’s experts had supported their highly specialized business needs.

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RESULT

SVB’s in-house wine experts have an unparalleled appreciation for the rewards that winemaking offers, including the challenges that winemakers face, and the resulting video series reflects that empathy and expertise.

We produced multiple micro documentaries over several months, interviewing each client multiple times and spending days on-site to capture the essence of their businesses and personalities. We leveraged drone cinematography and spoke with multiple family members at each winery to create a series of in-depth, emotionally evocative portraits. Instead of generating stiff, corporate testimonials, we approached this project like true filmmakers and journalists so we could reflect the multi-faceted stories we unearthed.

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