THE KNOT / CONNECTING WITH PURPOSE

THE KNOT / CONNECTING WITH PURPOSE

The Knot's YouTube Franchise

The Knot's Youtube Franchise

Turning The Knot Yet into The Knot.

Turning The Knot Yet into The Knot 

CHALLENGE

How do you become relevant to people who don't think of your services… yet?

How do you become relevant to people who don't think of your services… yet?


The Knot, the most popular wedding-planning platform, wanted to connect with pre-engaged people, who, historically, were not part of their target audience.

The Knot, the most popular wedding-planning platform, wanted to connect with pre-engaged people, who, historically, were not part of their target audience.

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STRATEGY

We decided to tap the world’s second-largest search engine, YouTube, and use search data to create entertaining content for people no matter their relationship status.

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RESULT

In collaboration with a group of influencers, we co-created three video franchises that shared powerful love stories or provided fun tips on how they put twists on their favorite pastime. Our data-driven approach, proprietary production model, and optimization framework have made these series some of the most popular videos in The Knot’s content library.

Storytellers

Stacey

Stacey Jackson

Producer

Crystal

Crystal Edmonds

Account Manager

More Launch Videos

More Launch Videos

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