CHALLENGE

It was crucial for The Plug to deliver a high-value and differentiated virtual experience to attendees and sponsors at Live Summit.

Cutting through the noise of performative statements, The Plug wanted to be real about the Black workforce, leadership, entrepreneurship, and connect with their community over candid conversations at Evolution of Next Q4 Summit (this year, virtual).

STRATEGY

We created a cohesive storyline connecting speakers, sponsors, and attendees across social media and the virtual summit. From navigating the platform to creating an interactive Run of Show to leveraging our partnership network to make sponsor introductions, Magnet Media redefined the virtual event experience for The Plug and its community.

RESULTS

The final experience came together as a full-day virtual event filled with networking opportunities, thoughtful discussions, panels, keynotes, distilling inclusive socio-technical representation across industries.

The skillfully crafted programming, conversions, and connections continued beyond the event, and attendees and speakers are already calling for more virtual events.