First, we will see more holistic strategies, i.e., companies will develop marketing and digital strategies together, not separately, and they will view marketing and business strategies as one. Leading-edge marketers are already employing this, but it will become more mainstream."

First, we will see more holistic strategies, i.e., companies will develop marketing and digital strategies together, not separately, and they will view marketing and business strategies as one. Leading-edge marketers are already employing this, but it will become more mainstream."

 "What are the top five trends you think will affect video in 2014?"

–Ellen Oppenheim

 "First, we will see more holistic strategies, i.e., companies will develop marketing and digital strategies together, not separately, and they will view marketing and business strategies as one. Leading-edge marketers are already employing this, but it will become more mainstream."

–Megan Cunningham

"How will this play out?"

–Ellen Oppenheim

"Today we have a linear process where products are developed, then sales and marketing are consulted and expected to drive awareness and revenue, as the product goes live.  We will see marketing increasingly brought into the product development process, because  of the business insights that emerge from the data that digital media provide."

–Megan Cunningham

Megan Cunningham is founder/CEO of Magnet Media, Inc., known for its pioneering approach to reaching audiences through compelling storytelling on emerging platforms.  She is respected for crafting innovative business models and producing compelling digital content for a number of leading media companies, technology companies and brands. Following are highlights of an interview in which she shared her thoughts on how video will evolve in 2014. 

"What are the top five trends you think will affect video in 2014?"

Ellen Oppenheim

 "First, we will see more holistic strategies, i.e., companies will develop marketing and digital strategies together, not separately, and they will view marketing and business strategies as one. Leading-edge marketers are already employing this, but it will become more mainstream."

Megan Cunninghamn

"How will this play out?"

Ellen Oppenheim

"Today we have a linear process where products are developed, then sales and marketing are consulted and expected to drive awareness and revenue, as the product goes live.  We will see marketing increasingly brought into the product development process, because  of the business insights that emerge from the data that digital media provide."

Megan Cunninghamn