ON-DEMAND EXPERT SESSION
Marketing Leaders on How to Co-Create With Influencers in the Current Climate
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The concerns around building community, connecting with consumers, and driving growth are questions that are top-of-mind for all marketers. But all marketing in this moment must be handled delicately and done tastefully –while acknowledging the cultural context.
It is especially timely to partner with the right influencers in this moment of social distancing. They provide a way to generate content without large crews, and with a built-in, trusted audience.
In the report, Co-Creating with Influencers in the Current Climate, we offer insight into how brands and marketers can co-create with influencers to connect with their audience, measure the success of their campaigns, what platforms are best to reach their audience, and more.
Everyone feels a need to be connected now more than ever. One of the invisible advantages that influencers bring to a brand is their strong, authentic connection with their audience. Influencers have their own genuine and honest opinions. Their ability to influence allows them to give a human voice to brands.
There is a wider pool of new influencers that have been untapped prior to our current state of affairs, and brands are reevaluating the criteria for finding the influencer talent. Working with people with a more relevant and specific audience gives a brand the opportunity to develop meaningful, long-term relationships with potential customers and influencers
Doing a “one-off” push with an influencer may stimulate sales, but it’s rarely having a lasting impact on a brand. Forming ongoing relationships with the right influencers is crucial to maintaining consistency by ensuring engagement from the target audience.
In 2020, we hosted a virtual roundtable with Kay Hsu of Instagram Creative Shop, Bette Ann Schlossberg of Lyft, Laura Mignott of DFlash, and Michele Thornton Ghee of Stratechic Alliance (fmr. Endeavor), who shared the blueprint for developing ROI-driven influencer marketing campaigns. You can watch this session on-demand here.
If you are looking for an executive guide to influencer marketing, get your copy of the Co-Creating with Influencers in the Current Climate report by filling out the form below.