BY MAGNET MEDIA
BY MAGNET MEDIA
ON-DEMAND SESSION
How to Citizen for Brands and Businesses with Baratunde Thurston and Gayle Troberman
How to Citizen for Brands and Businesses with Baratunde Thurston and Gayle Troberman
EXECUTIVE WORKSHOP
Learn What's New and What's Next in Media and Marketing
Learn What's New and What's Next in Media and Marketing
Now, marketers are required to position their companies strategically for both purpose and profits. It’s a business imperative to incorporate community concerns with consumer insights into their brand’s story.
But: who is doing this well? How are the top brands navigating these tricky issues, being nimble and sensitive to the landscape? Yet, still thoughtful and consistent in their approach?
In The State of the Story trends report, we offer an insight into the polarization of the nation, the rise of the belief-driven buyer, mission-driven marketers, and how brands can “citizen” in a meaningful way.
Now, marketers are required to position their companies strategically for both purpose and profits. It’s a business imperative to incorporate community concerns with consumer insights into a brand’s story.
But: who is doing this well? How are the top brands navigating these tricky issues, being nimble and sensitive to the landscape? Yet, still thoughtful and consistent in their approach?
In The State of the Story trends report, we offer an insight into the polarization of the nation, the rise of the belief-driven buyer, mission-driven marketers, and how brands can “citizen” in a meaningful way.
Research shows that there is a strong opposition between liberals and conservatives. Americans are increasingly clustering in like-minded communities, leading them to grow more extreme and enthusiastic in their beliefs and agreement.
Belief-driven buyers expect companies to positively impact society, not just make profits, and most Americans think brands and companies should act to influence social issues.
Brands can be better “citizens” by listening to their communities, thinking back to their brand values, and tuning into cultural conversations.
At a community event, we welcomed Baratunde Thurston, host and producer of “How to Citizen with Baratunde”, and Gayle Troberman, CMO at iHeartMedia for a fireside chat. They discussed “How to Citizen for Brands and Businesses at a Moment of Rupture & Rebuilding”. You can watch the session on-demand here.
Research shows that there is a strong opposition between liberals and conservatives. Americans are increasingly clustering in like-minded communities, leading them to grow more extreme and enthusiastic in their beliefs and agreement.
Belief-driven buyers expect companies to positively impact society, not just make profits, and most Americans think brands and companies should act to influence social issues.
Brands can be better “citizens” by listening to their communities, thinking back to their brand values, and tuning into cultural conversations.
If you are looking for insights on how your brand can be a better “citizen”, get your copy of How to Citizen for Brands and Businesses report.
If you are looking for insights on how your brand can be a better "citizen", get your copy of How to Citizen for Brands and Businesses report.
If you are looking for insights on how your brand can be a better “citizen”, get your copy of How to Citizen for Brands and Businesses report.
If you are looking for insights on how your brand can be a better “citizen”, get your copy of How to Citizen for Brands and Businesses report.
If you are looking for insights on how your brand can be a better “citizen”, get your copy of How to Citizen for Brands and Businesses report.