Christine Moorman and Torren McCarthy of HBR shared that as the pandemic pushed consumers to spend more time online, social media has become an important part of the connection between brands and their customers — both existing ones and potentially new ones.

Still, in 2021, consumers feel more disconnected from companies than they did two years ago. And the majority of social media users don’t think brands share interesting content.

What are we as brand marketers missing in our social media approach? And how do we innovate in a relevant, meaningful, and strategic way?

In the report, Storytelling on Social: Brands Winning Share of Voice in a Fractured, Distracted World, we offer effective frameworks for platform prioritization and social innovation and strategy, along with the insight into what’s working, where there's room for elevated creativity and measurement, and who's nailing it.

We also sat down with LinkedIn's Ife Babatunde and Clubhouse's super host Swan Sit for a conversation on “How Brands and Executives are Winning Share of Voice”. You can find this session on-demand here.