THE STATE OF THE STORY - TRENDS REPORT 
THE STATE OF THE STORY
TRENDS REPORT 

[Report] The Evolution of Events: Virtual, Hybrid and the Future

How to Co-Create with Influencers in the Current Climate?

[Report] The Evolution of Virtual Events: Virtual, Hybrid and the Future

BY MAGNET MEDIA
BY MAGNET MEDIA
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Brand Leaders on The Evolution of Events

Brand Leaders on The Evolution of Events

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With the onset of the 2020 pandemic, the event industry was one of the first industries to feel the effects. Brands that planned in-person experiences were forced to cancel upcoming gatherings and rethink how they connect with their customer base in a time where getting together was unsafe. The rise of virtual events quickly became the pathway for brand engagement.

Once a novelty, virtual has become the norm and companies are strategically planning how they show up, stand out, and measure impact in 2021. Meanwhile, the question of what’s next and what’s best for the event industry –from virtual to hybrid or an in-person return – is top of mind for all marketers in 2021. 

In the report, The Evolution of Events: Virtual, Hybrid and the Future, we offer insight into what’s working, where there's room for elevated creativity and measurement, and who's nailing it.

With the onset of the 2020 pandemic, the event industry was one of the first industries to feel the effects. Brands that planned in-person experiences were forced to cancel upcoming gatherings and rethink how they connect with their customer base in a time where getting together was unsafe. The rise of virtual events quickly became the pathway for brand engagement.

Once a novelty, virtual has become the norm and companies are strategically planning how they show up, stand out, and measure impact in 2021. Meanwhile, the question of what’s next and what’s best for the event industry –from virtual to hybrid or an in-person return – is top of mind for all marketers in 2021. 

In the report, The Evolution of Events: Virtual, Hybrid and the Future, we offer insight into what’s working, where there's room for elevated creativity and measurement, and who's nailing it.

Get the Download

If you are looking for an executive guide to the event strategy, get your copy of the The Evolution of Events: Virtual, Hybrid and the Future report by filling out the form below.

Get the Download

If you are looking for an executive guide to the event strategy, get your copy of The Evolution of Events: Virtual, Hybrid and the Future report by filling out the form below.
 

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