Headlines serve us a daily reminder: climate change continues to be the most pressing concern for our global community. Studies show that 69 percent of consumers said they were doing everything possible to minimize their carbon footprint, and that they expect companies to be environmentally conscious in their practices. Public attitudes have shifted from aware to alarmed, and ignoring the crisis’s evidential signs (the fires, draughts, storms, lost biodiversity) is no longer an option, for governments, regulators, businesses, and consumers.

In this The State of the Story Trends Report, we offer insights on addressing climate concerns through sustainability storytelling, a technique for involving the consumer in a brand’s environmental efforts, no matter where the business may be in its journey. We provide information on crafting an honest sustainability mission and message, and building a strategy that reaches an impassioned audience.

Sustainability Storytelling Checklist 

Create a stronger environmental message that will engage consumers by using our sustainability storytelling checklist. These are just some ways to improve your company's communications:

• Educate, don’t complicate 
• Be transparent 
• Move from advocacy to action 
• Partner with a credible source 
• Provide simple solutions 
• Be consistent