The State of the Story 2020: Executive Summary


The State of the Story: Executive Summary 2020. The overview of 4 trends: podcasting for brands, co-creating with influencers, mission-driven brand, and virtual events, live streaming.


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Marketing and media are in a state of perpetual disruption. This presents challenges for leaders crafting narratives and creating business plans, but it also opens up new possibilities for disruptive storytelling. Never before have brands been able to be so creative:  producing podcasts, launching social movements, commissioning feature films, embracing influencers, distributing with targeted data...and delivering tailored experiences to reach and engage global audiences —until now.

In The State of the Story 2020, Magnet Media covers the latest trends in storytelling, and how we can all use modern approaches to storytelling to grow our brands and our businesses.

'The State of the Story' Chapters

1. Building a Mission-Driven Brand & Creating Community

Now, more than ever, brand leaders are rethinking their strategies on how to connect with their audiences. The majority of consumers expect companies to take a stand on social issues. Brands who can genuinely tell their stories are the ones that have the greatest consumer growth.

2. Co-Creating with Influencers in the Current Climate

The concerns around building community, connecting with consumers, and driving growth are questions that are top-of-mind for all marketers. But all marketing in this moment must be handled delicately and done tastefully –while acknowledging the cultural context. 

3. Producing Podcast & Building Audience 

Podcasting continues to dominate as a prominent cultural storytelling format, but the environment is more cluttered than ever. The latest stats show that 700,000 active podcasts are currently being produced (up from 500,000 less than 2 years ago). However, it's one of the most loyal mediums.

4. World-Class Virtual Events: Premium Storytelling & Audience Development

80% of brands' audience prefers live video over blogs. If your business involves live events, the first 2020 “pivot” required re-structuring all events into virtual experiences. Now, a few months in, we’re racing towards the second phase of this “pivot”: differentiating from the cluttered field.



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Each year Magnet Media releases The State of the Story: a comprehensive Global Trends Report on The Future of Media and Marketing. The report features leading CMOs, CEOs, and senior leadership from media, tech, and research firms alongside 1000's of data points and 100's of infographics, organized in a Top Trends visual presentation.


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