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Leveling Up Engagement: AI, Gaming, and the New Rules of Storytelling
At The State of the Story Breakfast Club, we unpacked how AI and gaming are reshaping brand storytelling. The result? Gaming isn’t just influencing engagement—it’s becoming the model for immersive, participatory, and emotionally intelligent brand experiences.
The State of the Story
The State of the Story
We're a community of imaginative marketers and strategic storytellers. Throughout the year, we connect top business leaders and global creatives interested in mastering the transition from advertising to brand storytelling.
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