The State of the Story: Breakfast Club

The State of The Story Breakfast Club is an exclusive quarterly gathering where CMOs and industry thought leaders unite to unlock storytelling's transformative power with engaging conversations, visionary ideas, and exciting opportunities for collaboration that will help shape the future of marketing.

Why attend?

Storytelling is more than just a marketing tool—it's essential for creating authentic connections and driving brand success. At The State of The Story Breakfast Club, you’ll join CMOs and industry leaders who understand the power of storytelling in shaping the future of brand communication.

FIRESIDE CHAT

The Power of Authority—Winning with Content in High-Stakes Markets

Featuring: Amanda Rubin, Chief Marketing Officer, Citadel

In today’s hyper-competitive landscape, credibility isn’t just an asset—it’s a market advantage. How do the most influential brands establish themselves as the definitive authority in their industries? And what does it take to create content that doesn’t just inform but influences?

Join Amanda Rubin, CMO of Citadel, for a compelling conversation on how leading brands leverage content to shape narratives, build trust, and drive engagement in high-stakes markets. With a track record of managing and elevating some of the world’s most prestigious financial brands—including leading Goldman Sachs’ brand evolution beyond Wall Street—Amanda brings deep expertise in strategic storytelling, brand-building, and reputation management.

Key Takeaways:‍

• The Psychology of Trust – How to position your brand as the go-to authority in any industry.
• Content that Converts – The right mix of data, storytelling, and authenticity to drive engagement.
• Future-Proofing Market Influence – The role of AI, influencers, and emerging platforms in content leadership.

This fireside chat goes beyond financial services—it’s a masterclass in building credibility, influence, and impact in any competitive space. Whether you're in finance, tech, media, or beyond, this discussion will give you the insights to turn expertise into market leadership.