— Megan Cunningham, CEO of Magnet Media

Nearly a decade ago, leaders at top brands we serve asked our team at Magnet Media to share what we are seeing in the marketplace. Who is succeeding? What strategies are they using? Which trends were indicators of longer-lasting shifts in behavior? And: what were leaders at the fastest-moving brands investing in that was delivering high-impact results?

In order to answer these questions, we went to two sources:  (1) we uncovered data on the latest marketing trends, and wrote a report on the top trends and accompanying playbooks on how to master them; and (2) we gathered top leaders from nearly every industry and hosted conversations with them –where they could share openly and honestly about their challenges and successes. 

If your business involves live events, the first 2020 “pivot” required re-structuring all events into virtual experiences. Now, a few months in, we’re racing towards the second phase of this “pivot”: differentiating from the cluttered field.

The State of the Story 2020:

• Podcasting for Brands: A 3-Step Plan →
• How to Co-Create with Influencers in the Current
  Climate? →
• How to Build a Mission-Driven Brand? →
• How to Produce World-Class Virtual Events &
  Experiences? →
• When Brands Take A Stand →

• Kick-Ass Virtual Events and World-Class Webinars

• Personalized Stories: AI & Machine Learning

• Thought Leadership & Building Authentic Fans

Our proprietary marketing process – Think / Make / Reach – involves using data to inform the brand storytelling and distribution. We’ve been lucky enough to work with amazing marketers on their content strategies and production over the years.  Here’s the secret sauce we’ve proven out with our clients. It’s designed for both established brands (like Chase, National Geographic, and Google) but also fast-growing startups (like Airbnb, Greenhouse, Lemonade, and Carbon).

Tomas Kellner
GE

Tracy-Ann Lim
JPMorgan Chase

Benish Shah
Loop & Tie

Keosha Burns
JPMorgan Chase

Alyssa Vitrano
IBM

Zach Kahn
Apple

Rich LaTour
BlackRock

Tomm Miller
Barney’s

Gina Garrubo
NPR

JOIN US AT OUR NEXT VIRTUAL EVENT — AUGUST 11, 2020