What is 'The State of the Story'?

"The power of a well-told story distributed in a strategic way can change minds and overturn industries; and the playbook is being written today."

— Megan Cunningham, CEO of Magnet Media

Nearly a decade ago, leaders at top brands we serve asked our team at Magnet Media to share what we are seeing in the marketplace. Who is succeeding? What strategies are they using? Which trends were indicators of longer-lasting shifts in behavior? And: what were leaders at the fastest-moving brands investing in that was delivering high-impact results?

In order to answer these questions, we went to two sources: (1) we uncovered data on the latest marketing trends, and wrote a report on the top trends and accompanying playbooks on how to master them; and (2) we gathered top leaders from nearly every industry and hosted conversations with them –where they could share openly and honestly about their challenges and successes.

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The Latest Trends in Storytelling

The State of the Story 2020:

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Information-Rich Blog

Our proprietary marketing process – Think / Make / Reach – involves using data to inform the brand storytelling and distribution. We’ve been lucky enough to work with amazing marketers on their content strategies and production over the years. Here’s the secret sauce we’ve proven out with our clients. It’s designed for both established brands (like Chase, National Geographic, and Google) but also fast-growing startups (like Airbnb, Greenhouse, Lemonade, and Carbon).

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