The State of the Story is our annual Global Trends Report that’s been presented in private sessions to 1000’s of top marketers globally, fueled with exclusive insights from leading CMO’s and the latest research providers.
The 5Q’s is our newest blog series where we ask industry leaders to share their views and unique experiences on strategic storytelling. We have also collected data-driven insights from brand marketers that we will share with you in this series.
We opened the podcast channel to hear other voices contributing to the conversations about the future of the industry.
The episodes feature executive and creative leadership from innovative media and marketing organizations, and the fastest moving brands.
The SOS community events bring together 100s of CMO’s, senior marketing executives, creative voices, and industry thought leaders, for an intimate, interactive conversation. Our mission is to help leaders define what’s new and what’s next in media and marketing.
This year we will host Salon Breakfast Series, semi-annual Hackathons, and The State of the Story Summit.
The State of the Story began as a Global Annual Trends Report on the future of media and marketing. It was created by Magnet Media Films, the originator of quality brand storytelling, a studio celebrating its 19th anniversary.
As a live presentation of research and original findings from conversations with CMOs from the fastest moving brands, it’s been shared in private, standing-room-only settings to teams at many of the world’s leading companies. Every year, the story built momentum. It grew over time, through co-creation with senior leaders and creatives from the marketing and media community.
In 2020, we speak with an esteemed group of thought leaders who dive into the emerging trends that are replacing traditional advertising—including the importance of expressing the purpose of your brand; how AI and machine learning are impacting brand storytellers; the latest in video, film, and audio storytelling; collaborating with micro-influencers and thought leaders to build a community of brand fans; imagining story formats with maximum discoverability and shareability; and the importance of combining data and emotion in re-envisioning the consumer experience.
The State of the Story 2019 Chapters
The State of the Story 2019 Trends
78% of consumers believe it is no longer acceptable for companies to just make money, they expect companies to positively impact society as well.
89% of customers cited the importance of being able to choose their sales channel due to convenience, preference, or schedule.
Influencer marketing campaigns drive 16x more engagements than paid or owned media.
We are grateful to our active voices of the community for sharing their best work and their learnings in the open and
honest environment as a truly creative business community.
We are grateful to our active voices of the community for sharing their best work and their learnings in the open and honest environment as a true creative business community.
President N.A. &
Chief Content Officer
Director of Development
Vice President of Global Digital Marketing (FMR)
Chief Marketing Officer
5 Questions With....
Research Contributors & Key Partners
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