The State of the Story

The Future of Media & Marketing

The State of the Story

The Future of Media & Marketing

The State of the Story

The Future of Media & Marketing

The State of the Story:

The Future of Media
& Marketing

What is 'The State of the Story'?

What is
'The State of the Story'?

"The power of a well-told story distributed in a strategic way can change minds and overturn industries; and the playbook is being written today." 

"The power of a well-told story distributed in a strategic way can change minds and overturn industries; and the playbook is being written today." 

— Megan Cunningham, CEO of Magnet Media

Nearly a decade ago, leaders at top brands we serve asked our team at Magnet Media to share what we are seeing in the marketplace. Who is succeeding? What strategies are they using? Which trends were indicators of longer-lasting shifts in behavior? And: what were leaders at the fastest-moving brands investing in that was delivering high-impact results?

In order to answer these questions, we went to two sources:  (1) we uncovered data on the latest marketing trends, and wrote a report on the top trends and accompanying playbooks on how to master them; and (2) we gathered top leaders from nearly every industry and hosted conversations with them –where they could share openly and honestly about their challenges and successes. 

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ON-DEMAND EXPERT SESSIONS

ON-DEMAND EXPERT SESSIONS

The State of the Story Summit 2020

The State of the Story Summit 2020

Information-Rich Blog

Information-Rich Blog

Our proprietary marketing process – Think / Make / Reach – involves using data to inform the brand storytelling and distribution. We’ve been lucky enough to work with amazing marketers on their content strategies and production over the years.  Here’s the secret sauce we’ve proven out with our clients. It’s designed for both established brands (like Chase, National Geographic, and Google) but also fast-growing startups (like Airbnb, Greenhouse, Lemonade, and Carbon).

Our proprietary marketing process – Think / Make / Reach – involves using data to inform the brand storytelling and distribution. We’ve been lucky enough to work with amazing marketers on their content strategies and production over the years.  Here’s the secret sauce we’ve proven out with our clients. It’s designed for both established brands (like Chase, National Geographic, and Google) but also fast-growing startups (like Airbnb, Greenhouse, Lemonade, and Carbon).

Thank you to the community members!

Thank you to the community members!

Carbon
Harvard_Business_Review
Facebook
Edelman
Butter_Works
Walmart
Chase
Adidas
The_Wall_Street_Journal
adobe
POD_Search
Google
Brandless
Forbes
Dicks_Sporting_Goods
Linkedin
accenture
Pew_Research_Center
Olly
MIT_Technology_Review
eMarketer
Soulcycle
TNYT
IBM
Swayable
Radiolab
Hubspot
Gartner
BI_Intelligence
Adweek
Sparks_&_Honey
Tubular
Digiday
sos-mobile-logos

Tomas Kellner
GE

Tracy-Ann Lim
JPMorgan Chase

Benish Shah
Loop & Tie

Keosha Burns
JPMorgan Chase

Alyssa Vitrano
IBM

Zach Kahn
Apple

Rich LaTour
BlackRock

Tomm Miller
Barney’s

Gina Garrubo
NPR

JOIN US AT OUR NEXT VIRTUAL EVENT

JOIN US AT OUR NEXT VIRTUAL EVENT

The State of the Story events is a series of interactive online events, where we connect leading marketers, top tech platforms, and world-class creatives from our community.

The State of the Story events is a series of interactive online events, where we connect leading marketers, top tech platforms, and world-class creatives from our community.

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