Global Trends Report

The State of the Story is our annual Global Trends Report that’s been presented in private sessions to 1000’s of top marketers globally, fueled with exclusive insights from leading CMO’s and the latest research providers.

#SOS Blog

The 5Q’s is our newest blog series where we ask industry leaders to share their views and unique experiences on strategic storytelling. We have also collected data-driven insights from brand marketers that we will share with you in this series.

#SOS Podcast

We opened the podcast channel to hear other voices contributing to the conversations about the future of the industry.

The episodes feature executive and creative leadership from innovative media and marketing organizations, and the fastest moving brands.
 

The SOS community events bring together 100s of CMO’s, senior marketing executives, creative voices, and industry thought leaders, for an intimate, interactive conversation. Our mission is to help leaders define what’s new and what’s next in media and marketing.

This year we will host Salon Breakfast Series, semi-annual Hackathons, and The State of the Story Summit.
 

The State of the Story began as a Global Annual Trends Report on the future of media and marketing. It was created by Magnet Media Films, the originator of quality brand storytelling, a studio celebrating its 19th anniversary. 

As a live presentation of research and original findings from conversations with CMOs from the fastest moving brands, it’s been shared in private, standing-room-only settings to teams at many of the world’s leading companies. Every year, the story built momentum. It grew over time, through co-creation with senior leaders and creatives from the marketing and media community. 

In 2020, we speak with an esteemed group of thought leaders who dive into the emerging trends that are replacing traditional advertising—including the importance of expressing the purpose of your brand; how AI and machine learning are impacting brand storytellers; the latest in video, film, and audio storytelling; collaborating with micro-influencers and thought leaders to build a community of brand fans; imagining story formats with maximum discoverability and shareability; and the importance of combining data and emotion in re-envisioning the consumer experience.

Brand Purpose: Connecting Brands & Culture

Building purpose-led brands for the belief driven buyer.

78% of consumers believe it is no longer acceptable for companies to just make money, they expect companies to positively impact society as well.

Distribution: Effectively Delivering Content & Experiences

Getting your brand seen/shared and stories heard in an ad-free media world.

89% of customers cited the importance of being able to choose their sales channel due to convenience, preference, or schedule.

Next Generation Influencer Marketing

Why it works, how to source, curate, and manage the right influencers.

Influencer marketing campaigns drive 16x more engagements than paid or owned media.

The Future of Audio: Podcasts & Smart Speakers

Smart speakers and skills, branded playlists, music platforms, and branded podcasts.

A significant percentage of all searches will be voice searches by 2020.

Event Speakers

Amy Emmerich

President N.A. &
Chief Content Officer 

Adam Neuhaus 

Director of Development

Marvin Chow

VP, Marketing

Swan Sit

Vice President of Global Digital Marketing (FMR)

Jennifer Justice

Co-Founder

John Lack

Chief Partner

Kay Hsu

Global Director

Dara Treseder

Chief Marketing Officer

Podcast Guests

Kay Hsu

Global Director

Amy Emmerich

President North America
& Chief Content Officer

Joy Altimare

Chief Engagement
& Brand Officer

Neil Carty

Founder

Brian Newman

Founder

Susan McPherson

Founder & CEO

Carola Jain

Chief Marketing Officer

Dara Treseder

Chief Marketing Officer

Benish Shah

Chief Growth Officer

Trenton Kenagy

Creative Director

5 Questions With....

Clarissa Striker

Celebrity Partnerships,
Lead Consumer Apps

Chitra Ragavan

Founder & CEO

Laura Artigas

Chief Marketing Officer

Research Contributors & Key Partners

Get in Touch