The State of The Story

The State of The Story

The State of The Story

The State of The Story

The Future of Media & Marketing
Annual Global Report  -  Blog  -  Podcast  -  Community Events
Annual Global Report  -  Blog  -  Podcast  -  Community Events
The Future of Media & Marketing

The State of The Story

The State of The Story

The State of The Story

The State of The Story

The Future of Media & Marketing
The Future of Media & Marketing
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Global Trends Report

The State of the Story is our annual Global Trends Report that’s been presented in private sessions to 1000’s of top marketers globally, fueled with exclusive insights from leading CMO’s and the latest research providers.


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#SOS Blog

The 5Q’s is our newest blog series where we ask industry leaders to share their views and unique experiences on strategic storytelling. We have also collected data-driven insights from brand marketers that we will share with you in this series.


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#SOS Podcast

We opened the podcast channel to hear other voices contributing to the conversations about the future of the industry.

The episodes feature executive and creative leadership from innovative media and marketing organizations, and the fastest moving brands.
 

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Community Events

Community Events

The SOS community events bring together 100s of CMO’s, senior marketing executives, creative voices, and industry thought leaders, for an intimate, interactive conversation. Our mission is to help leaders define what’s new and what’s next in media and marketing.

This year we will host Salon Breakfast Series, semi-annual Hackathons, and The State of the Story Summit.
 

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Exclusive insight into 2020 from the industry's leading experts.

Exclusive insight into 2019 from the industry's leading experts.

The State of the Story began as a Global Annual Trends Report on the future of media and marketing. It was created by Magnet Media Films, the originator of quality brand storytelling, a studio celebrating its 19th anniversary. 

As a live presentation of research and original findings from conversations with CMOs from the fastest moving brands, it’s been shared in private, standing-room-only settings to teams at many of the world’s leading companies. Every year, the story built momentum. It grew over time, through co-creation with senior leaders and creatives from the marketing and media community. 

In 2020, we speak with an esteemed group of thought leaders who dive into the emerging trends that are replacing traditional advertising—including the importance of expressing the purpose of your brand; how AI and machine learning are impacting brand storytellers; the latest in video, film, and audio storytelling; collaborating with micro-influencers and thought leaders to build a community of brand fans; imagining story formats with maximum discoverability and shareability; and the importance of combining data and emotion in re-envisioning the consumer experience.

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The State of the Story 2019 Chapters

The State of the Story 2019 Trends

Brand Purpose 3

Brand Purpose: Connecting Brands & Culture

Building purpose-led brands for the belief driven buyer.

78% of consumers believe it is no longer acceptable for companies to just make money, they expect companies to positively impact society as well.

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Distribution: Effectively Delivering Content & Experiences

Getting your brand seen/shared and stories heard in an ad-free media world.

89% of customers cited the importance of being able to choose their sales channel due to convenience, preference, or schedule.

Influencer 5

Next Generation Influencer Marketing

Why it works, how to source, curate, and manage the right influencers.

Influencer marketing campaigns drive 16x more engagements than paid or owned media.

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The Future of Audio: Podcasts & Smart Speakers

Smart speakers and skills, branded playlists, music platforms, and branded podcasts.
A significant percentage of all searches will be voice searches by 2020.

Thank You to The SOS Community of Storymakers & Storytellers!

Thank you to our contributers

We are grateful to our active voices of the community for sharing their best work and their learnings in the open and
honest environment as a truly creative business community.

We are grateful to our active voices of the community for sharing their best work and their learnings in the open and honest environment as a true creative business community.

Event Speakers

Amy Emmerich – President N.A. _ Chief Content Officer – Refinery29 – Headshot
Amy Emmerich

President N.A. &
Chief Content Officer 

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Adam Neuhaus – ESPN Films – Headshot
Adam Neuhaus 

Director of Development

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Google_MarvinChow_009
Marvin Chow

VP, Marketing

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Swan Sit – fmr. Nike – Headshot (color)
Swan Sit

Vice President of Global Digital Marketing (FMR)

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Jennifer Justice – Co-Founder – The Justice Dept – Headshot
Jennifer Justice

Co-Founder

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John_Lack
John Lack

Chief Partner

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Kay Hsu – Instagram – Headshot
Kay Hsu

Global Director

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Dara Treseder

Chief Marketing Officer

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Podcast Guests

Kay Hsu – Instagram – Headshot
Kay Hsu
Global Director
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Amy Emmerich – President N.A. _ Chief Content Officer – Refinery29 – Headshot
Amy Emmerich
President North America
& Chief Content Officer

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Joy Altimare – EHE – Headshot
Joy Altimare
Chief Engagement
& Brand Officer
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Neil Carty – The Carty Group – Headshot
Neil Carty
Founder
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Brian Newman – Founder-Sub-Genre
Brian Newman
Founder
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Susan McPherson – Founder _ CEO – McPherson Strategies – Headshot
Susan McPherson
Founder & CEO
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Carola Jain – CMO – Spartan – Headshot
Carola Jain
Chief Marketing Officer
Spartan
Dara_Treseder_OG
Dara Treseder
Chief Marketing Officer
carbon
Benish Shah – Chief Growth Officer – Loop_Tie – Headshot
Benish Shah
Chief Growth Officer
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Trenton Kenagy – Creative Director – Greenhouse-Headshot
Trenton Kenagy
Creative Director
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5 Questions With....

Clarissa Striker – Celebrity Partnerships Lead – Consumer Apps, Google – Headshot
Clarissa Striker

Celebrity Partnerships,
Lead Consumer Apps

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Chitra
Chitra Ragavan

Founder & CEO

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Laura Artigas

Chief Marketing Officer

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Thomas Allen Harris – Co-Founder and Executive Producer – Family Pictures USA – Headshot
Thomas Allen Harris

Co-Founder and Executive Producer

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Research Contributors & Key Partners

Carbon
Harvard_Business_Review
Facebook
Edelman
Butter_Works
Walmart
Chase
Adidas
The_Wall_Street_Journal
adobe
Tubular
Sparks_&_Honey
Brandless
Dicks_Sporting_Goods
Linkedin
accenture
Forbes
Pew_Research_Center
Olly
MIT_Technology_Review
Google
eMarketer
POD_Search
Soulcycle
TNYT
IBM
Swayable
Radiolab
Hubspot
Gartner
BI_Intelligence
Adweek
Digiday

Get in Touch

Want to be the next community guest or know someone who would love to take part? Here is how you can reach us: submit a contact form or simply email us at info@magnetmediafilms.com. You can also subscribe to our newsletter by leaving your email in the box below.

 

Want to be the next community guest or know someone who would love to take part? Here is how you can reach us: submit a contact form or simply email us at info@magnetmediafilms.com. You can also subscribe to our newsletter by leaving your email in the box below.