Our work
We’re an end-to-end strategic studio with a unique process for maximizing the impact of brand communications. See what we can do.
A love letter to Venice
A nonprofit dedicated to the preservation of art, architecture, and cultural heritage sites in the historical Italian city needed to connect with global supporters.
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Perion Advertising Week
Perion teamed up with Magnet to refresh its marketing strategy, debuting the AdFam Game at Advertising Week New York for interactive networking and content creation.
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Poynter Strategy & Storytelling
We refined Poynter's strategy to amplify its role as a trusted news source, leveraging targeted research and compelling video content for key audiences.
Microsoft Advertising Cannes 2024
Microsoft Advertising partnered with Magnet to create a standout AI for Good event at Cannes, engaging 50 industry leaders with impactful content and amplification.
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Air Co Executive Series
Magnet and Air Company launched "Clearing the Air," a four-week series sharing key milestones and entrepreneurial lessons on LinkedIn and YouTube.
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B Lab - Level Up Storytelling
B Lab U.S. & Canada partnered with Magnet to celebrate and amplify the stories of BIPOC women entrepreneurs in their Level program through roundtable discussions, highlighting their impact and supporting future fundraising efforts.
Closing the racial wealth gap
On Juneteenth, OneUnited Bank, the nation's largest Black-owned bank, hosted a virtual event to educate its community on creating financial security.
Viola Davis releases a memoir
HarperCollins publishing imprint HarperOne and Magnet partnered to develop a live virtual event for the release of Viola Davis’s much-anticipated memoir, Finding Me.
Stories from Talent Makers
Greenhouse partnered with Magnet to launch a campaign in which thought starters in the hiring space told their “Best & Worst Hiring Stories” on their social platforms of choice.
Listen to women making moves
Winner of a Communicator Award, Women on the Move has highlighted the achievements of female leaders for five seasons—and counting.
Making recruiting more inclusive
Greenhouse announced the launch of Greenhouse Inclusion—a set of features meant to “operationalize” inclusion practices for hiring. Magnet created films to introduce Greenhouse's new products.
The Weather Channel's climate coverage
The Weather Channel, a leading resource of national and local weather coverage, sought to launch a new show and social tool, Pattrn, for mapping climate change.
A solar-powered IPO
Turbulent economic markets of the last two years made initial public offerings unfavorable for most companies. Nextracker told the stories of the people, the company, and the technologies behind their innovative solar power solutions, creating persuasive video content that helped achieve an exceptional IPO.
IBM World Book Day
IBM sponsored Magnet’s World Book Day event to promote The CEO’s Guide to Generative AI, featuring author discussions and a highly successful LinkedIn campaign with strong engagement and CTR.
Greenhouse Event Capture
Magnet Media produced video content to promote Greenhouse's hiring platform at an industry event.
IBM Davos
Magnet helped IBM amplify Watson X stories with interviews to highlight their AI leadership and generate leads.
Chase Credit Talk
In collaboration with Chase Credit Journey, Magnet swiftly brought to life an educational podcast tailored for Gen Z, focused on financial wellness.
Making summer studying social
Adobe Express partnered with Magnet to host a promotional learning challenge over summer break. When influencers got involved, the contest got top grades.
Awarding creative risk-takers
Adobe's annual awards that fete the brand's most innovative customers needed a new virtual component.
Making memories with Shutterfly
To commemorate two decades as an image publisher and archivist, Shutterfly enlisted Magnet produced a video featuring emotional customer testimonials.
The Cedar brand launch
The emerging B2B healthcare startup that reimagines the payment process while streamlining the patient experience needed an eye-catching debut.
Airbnb YouTube Strategy
Because of our video production partnership with Airbnb for their Airbnb Open, Magnet Media was inquired to do an organizational audit of Airbnb’s YouTube channel.
Make It Pop livestream
Drift wanted to increase the production value and efficiency of their livestream events that feature busy celebrities and business leaders.
Hiring for what's next
Greenhouse’s mission is to make companies great at hiring, and in 2020 Magnet took that mission to a new level by producing a compelling Hiring for What’s Next podcast series.
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Chase Sapphire Lounge
Magnet Media partnered with Chase to produce an entertainment, food/beverage, and travel-focused video series highlighting select vendors that supply the Chase Sapphire airport lounges with their products.
Politico Politico Explains Series
Nobody knows politics like Politico. As a top destination for news on politics and policy, Politico continually has to rethink how they provide engaging content while driving ad revenue.
Chase Slate Financial Education Series
JPMorgan Chase was launching a new credit card geared specifically to consumers looking to raise their credit scores. The product features needed to be shown in a relatable manner that deemphasized the stress of personal finance.
Google Get America's Businesses Online
Google is focused on investing in America. They created the Get American Business Online initiative to showcase how they can help individuals who are navigating the digital world for the first time grow their local businesses using Google’s digital tools.
Apple Pro Apps
Magnet Media partnered with Apple to develop go-to-market strategies and content for the launches of Final Cut Pro and Logic Pro. Our goal was to showcase inspiring use cases for these products among professional creative users.
Adobe Captivate
Magnet produced a series of customer stories for Adobe—including a number of different products and solutions targeting SMBs.
MIT Technology Review & IBM
MIT Technology Review partnered with IBM and Magnet for a fast-turnaround production engagement.
Google Cloud Security / Global Livestream
Magnet was engaged to create a digital experience for global tech leaders.
CitiBank Commercial Card Awareness & Explainer Films
Magnet Media partnered with Citi to help educate their corporate card users on the capabilities of the Citi Manager App and their website / resource center.
Google Cloud & Intuit Partner Video
Google, Intuit and Box joined forces to deliver a seamless, secure cloud technology to their users.
Google Chrome Browser Management
Google Cloud recognized that IT managers haven’t historically managed browsers for different operating systems centrally, and the concept of managing them from the cloud would be new.
Google Cloud Kubernetes
Magnet partnered with Google Cloud to develop go-to-market strategies and produce content for the launches of the next generation of Cloud services.
J.P. Morgan Merchant Services
Magnet Media partnered with J.P. Morgan to tell their unique and evolving tech story surrounding wholesale payments.
Next2 Innovation Series
Magnet produced a series of videos for Silicon Valley Bank called Next2, that showcased powerful entrepreneurs in thought-provoking conversations.
Osprey's bold new world
Osprey offers a simple and secure way to gain access to crypto. The brand wanted an innovative and eye-catching way to present its elite services to investors and advisors.
Introducing Polkadot funds
Osprey Funds was working on launching the first publicly available US Polkadot fund. Magnet created its colorful explainer video.
An IPO roadshow
Definitive Healthcare seeks to transform data, analytics and expertise into healthcare commercial intelligence.
TIAA's difference-making docs
Magnet and TIAA worked with some of TIAA’s most inspiring clients to capture their community work.
Cisco aids Puerto Rico
To get their workforce excited and involved in the company's relief efforts, Cisco collaborated with Magnet to create a documentary video.
BlackRock client customizations
The world’s largest asset manager created an educational tool that preps employees for retirement.
Animated, intelligent email
Introducing clients and prospects to an email platform that enables intelligent, triggered campaigns.
Babbel's French challenge
Non-native learners chat with fluent French speakers in a charming and comical mini-series.
Cheers to Silicon Valley Bank
How do you ensure that businesses in a niche industry like wine making associate your name with their needs?
National Geographic's rap series
National Geographic Kids sought fresh, fun, original content for its digital properties in an effort to appeal to and engage with kids. Magnet obliged.
Adobe aids childhood creativity
Adobe wanted to highlight its ongoing support for Teach For America and showcase the power of creativity.
Explaining IBM's world-changing Watson
Magnet Media created an animated video explaining how IBM Watson brings together the many moving pieces of big data in one powerful program.
Empowering disruptive investing
Together with Global X Funds, we created an insights-driven content series providing financial literacy for exchange-traded fund investors.
Rent the Runway's entrepreneurial event
Magnet helped produce Rent the Runway's three-day summit to empower, educate, and connect women entrepreneurs.
The Knot inspires engagement
The Knot, the web's most popular wedding-planning platform, wanted to connect with people pre-engagement, who historically, were not part of their target audience. Magnet created a successful YouTube series.
STEM in the Stadium
In film, Magnet and SheIS featured iconic athletes, historic moments, and the technical and scientific breakthroughs that made their achievements possible for young girls around the world.
J.P. Morgan's Innovation series
To recast J.P. Morgan as an innovator in tech, Magnet created an accessible, episodic video series featuring conversations between charismatic internal subject matter experts.
A bookish cocktail hour
HarperOne turned a new page on community events by going digital but staying devoted to readers with a cozy, remote party to promote its newest titles.
Student checking video series
Eager to continue providing financial education resources to youth and young adults, U.S. Bank wanted to create a video series that was upbeat and fun but also packed with helpful tips.
Chase Profiles Resilient America
Magnet partnered with Chase to craft compelling, micro-documentary videos for the project, Resilient America, a profile of people who persevered during the economic recession.
Women have always been powerful
CHIEF hired Magnet to produce a moving self-filmed piece around their mission of connecting and supporting women executive leaders.
Your money and COVID
As the coronavirus crisis impacted American families’ financial stability, TIAA wanted to support plan participants with guidance during this time of uncertainty.
Fandango at Comic-Con
Magnet partnered with Fandango to build out an event activation plan for Comic-Con San Diego.
Mattel on the international stage
During the 2016 American International Toy Fair, Mattel planned to make 20+ product-related announcements. Magnet was there to assist.
Producing the cultural conversation
Magnet was at Complex (Con)versations to document two days of insightful conversations with cultural influencers and tastemakers in order to make these talks more widely available.
Google Fiber's tri-city concert
Google Fiber needed a launch strategy for their high-speed data service debuting in three geos. Magnet produced a world-first concert.
An off-road broadcast
Magnet produced a live digital broadcast featuring Toyota's newest 4Runner model off-roading through the uneven terrain of the California desert, while also answering audience questions live.
Giving youth a voice
How can Adobe continue to inspire young adults to address social issues and provide tools for storytelling that creates change?
Greenhouse's talented podcast
The hiring software innovator leverages podcast storytelling to raise engagement at their event and with their thought leadership.
Airbnb launches Experiences
How do you capture an event that’s happening in 17 different locations simultaneously while also promoting the launch of a revolutionary new offering?
Lemonade Social Videos
Lemonade is an insurance company built for the 21st century, offering consumer-facing insurance products and easy customer experiences. They sought to drive signups for their renters insurance by creating social content that would entertain and relate to their customers
IBM Experiential & Community Building
As a follow-up to the successful launch of the film, Magnet’s collaboration with IBM was then expanded into the design of an interactive keynote, and an experiential client event series at the Watson building.
Unified Animated Demo Video
Magnet partnered with Unified to bring their software vision to life through compelling motion graphics and storytelling. Since they were launching into a competitive space, Magnet’s strategic guidance helped shape an engaging video that clearly explains Unified's solution –and helped them differentiate.
Google YouTube Strategy
Google was interested in overhauling their video marketing to revamp their YouTube presence.
The Plug predicts what's next
For The Plug, a tech newsletter covering Black startups and entrepreneurs, hosting an event couldn't be an ordinary experience.
Services
How do we elevate your marketing?
Data, stories, results.
We tell stories that matter, no matter the medium. From strategy to execution, we've got you covered.
Strategy
Our team will audit, analyze, plan, and measure your content to reach your target audience and goals. And once we do, we can help you pivot and stretch your strategy to achieve a lasting brand narrative.
Video & Photography
For twenty years we've specialized in documentary filmmaking and photojournalism. Our talent includes globally recognized filmmakers and artists.
Podcasts
We've produced award-winning, multi-season series for both Fortune 500 clients and fast-moving startups. Our team can craft a professional show bible, source talent to host or feature, and develop a promotion plan to reach devoted listeners.
Events
In person, virtual, or hybrid—our expert events team will engage your community and amplify your presence in a memorable way. We specialize in helping clients utilize the latest technologies for memorable, story-driven experiences.
Social & Influencer Content
Our unique social campaigns stand out–both in engagement metrics and meaningful brand sentiment and awareness.
IPO Storytelling
Magnet creates top-tier IPO Roadshow Films and creative assets for companies going public, collaborating closely with clients, their bankers, and the listing exchange to convey brands' stories, ensuring successful offerings with powerful narratives.
"Magnet’s attention to detail and creative thinking has positioned us to launch attention-grabbing films showcasing our thought leadership and customer narrative through forward-thinking storytelling."
Danielle Brown
"I am so proud of the work we’ve done together. You guys are brilliant and I’ve adored every moment of our partnership."
Mike Gannon
"Thank you for being such awesome partners in creating a story of innovation only SVB can tell. The sizzle has given everyone here the chills, which means the work hit a deep, resonant, emotional chord."
Annette Goodwine
Ready to collaborate?
Every person and brand has a tale that only they can tell. Let us help shape your message and find its audience.
About Magnet
We tell stories that matter
For over 20 years, Magnet’s mission has been to tell stories that matter so that we live in a more empathetic and just world. We intentionally pursue this mission by:
Having our teams and work represent the broader culture
Choosing projects that have positive societal impacts
Creating a community of thought sharing and leadership
Contact us
Let us know what you want to know!
