Chase Profiles Resilient America
Magnet partnered with Chase to craft compelling, micro-documentary videos for the project, Resilient America, a profile of people who persevered during the economic recession.
Chase Bank provides financial services to almost half of American households. They wanted to capture authentic stories of individuals who experienced difficult circumstances due to The Great Recession and show current audiences how it’s possible to overcome these situations. Magnet Media partnered with Chase to craft these compelling, story-driven micro-documentary videos. We sourced five diverse stories from across the country and interviewed the chosen individuals in their hometowns. For each of the five micro-documentaries we filmed, we created multiple video assets that were optimized for Chase’s website and social platforms. To effectively reach Chase’s target audience, we built a content production plan that utilized innovative distribution techniques.
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Making recruiting more inclusive
Greenhouse announced the launch of Greenhouse Inclusion—a set of features meant to “operationalize” inclusion practices for hiring. Magnet created films to introduce Greenhouse's new products.
Closing the racial wealth gap
On Juneteenth, OneUnited Bank, the nation's largest Black-owned bank, hosted a virtual event to educate its community on creating financial security.
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