Chase profiles Resilient America
Magnet partnered with Chase to craft compelling, micro-documentary videos for the project, Resilient America, a profile of people who persevered during the economic recession.
Challenge
Chase Bank provides financial services to almost half of American households. The company wanted to capture authentic stories of individuals who experienced difficult circumstances due to The Great Recession and show current audiences how it’s possible to overcome these situations.
Solution
Magnet partnered with Chase to craft these compelling, story-driven micro-documentary videos. We sourced five diverse stories from across the country and interviewed the chosen individuals in their hometowns.
For each of the five micro-documentaries we filmed, we created multiple video assets that were optimized for Chase’s website and social platforms. To effectively reach Chase’s target audience, we built a content production plan that utilized innovative distribution techniques.
Outcomes & Deliverables
Five micro-documentary episodes
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