Making recruiting more inclusive
Greenhouse announced the launch of Greenhouse Inclusion—a set of features meant to “operationalize” inclusion practices for hiring. Magnet created films to introduce Greenhouse's new products.
Greenhouse software is a platform that helps companies get better at hiring. They are a fast-growing brand—a VC backed startup—who competes against much larger, entrenched tech companies. This was an original series that helped them "own" the conversation around fighting bias in the hiring process, as a critical competitive advantage for their customers. It was part of their feature launch within their platform, INCLUSION, and enabled them to launch the brand globally. Our storytelling approach was to humanize the hiring process and demonstrate the impact of reducing bias in the hiring process by featuring leaders' own personal stories. We did not rely on traditional sit-down interviews, but instead were fully captured in the field. They wanted a highly personal series to help build the brand story around the impact that inclusivity would have, vs focusing on technical features.
What's your story?
Every person and brand has a tale that only they can tell. Let us help shape your message and find its audience.
Closing the racial wealth gap
On Juneteenth, OneUnited Bank, the nation's largest Black-owned bank, hosted a virtual event to educate its community on creating financial security.
Giving youth a voice
How can Adobe continue to inspire young adults to address social issues and provide tools for storytelling that creates change?
Contact us
Let us know what you want to know!
