Making recruiting more inclusive

Greenhouse software is a platform that helps companies get better at hiring. They are a fast-growing brand—a VC backed startup—who competes against much larger, entrenched tech companies. This was an original series that helped them "own" the conversation around fighting bias in the hiring process, as a critical competitive advantage for their customers. It was part of their feature launch within their platform, INCLUSION, and enabled them to launch the brand globally. Our storytelling approach was to humanize the hiring process and demonstrate the impact of reducing bias in the hiring process by featuring leaders' own personal stories. We did not rely on traditional sit-down interviews, but instead were fully captured in the field. They wanted a highly personal series to help build the brand story around the impact that inclusivity would have, vs focusing on technical features.