J.P. Morgan's Innovation series
To recast J.P. Morgan as an innovator in tech, Magnet created an accessible, episodic video series featuring conversations between charismatic internal subject matter experts.
This is a more serious industry-specific original thought leadership series that's conversational, not direct-to-camera. We included it because it was a 'quiet" group within the business, and a bit of a challenger brand. They had a set of strong thought leaders who were "known" within the industry—but their 1:1 time with clients did not scale. This series was strategically designed to help their business, and was heralded throughout the bank as a game-changing approach for them to video. It's a topical, focused series that we conceived of after working with the Treasury Services team, and hearing about their challenges in scaling their leaders' personal brands and expertise. Our task was to bring JPM's brightest minds in TS and tech to a broad group of clients and prospects digitally.
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Making recruiting more inclusive
Greenhouse announced the launch of Greenhouse Inclusion—a set of features meant to “operationalize” inclusion practices for hiring. Magnet created films to introduce Greenhouse's new products.
Closing the racial wealth gap
On Juneteenth, OneUnited Bank, the nation's largest Black-owned bank, hosted a virtual event to educate its community on creating financial security.
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