Producing the cultural conversation
Magnet was at Complex (Con)versations to document two days of insightful conversations with cultural influencers and tastemakers in order to make these talks more widely available.
Complex aimed to evolve its annual event into the digital realm, where cultural discussions could reach a wider audience. Magnet Media devised a solution involving round-table panel sessions that were transformed into engaging, brand-aligned episodes for YouTube. Capturing 16 panels and event footage over 2 days, this initiative not only expanded Complex's digital presence but also fostered viewer engagement, with over 540,000 views and 1,400+ comments on the 16 video episodes, prompting continued production of the series for their online community.
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Making recruiting more inclusive
Greenhouse announced the launch of Greenhouse Inclusion—a set of features meant to “operationalize” inclusion practices for hiring. Magnet created films to introduce Greenhouse's new products.
Closing the racial wealth gap
On Juneteenth, OneUnited Bank, the nation's largest Black-owned bank, hosted a virtual event to educate its community on creating financial security.
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