Make It Pop livestream
Drift wanted to increase the production value and efficiency of their livestream events that feature busy celebrities and business leaders.
Drift is a worldwide leader in conversational marketing. They sought to elevate their live stream experience for their celebrity talent and digital audiences. We implemented our THINK/MAKE/REACH approach for their virtual live streaming event. To accommodate demanding celebrity schedules, we used specialized technology and production drop kits to record all the speakers prior to the event. Then we worked with their production team to integrate the videos into a live stream experience, creating a seamless viewing experience for their attendees. Content from the live stream, including a recap sizzle and promo videos, engaged their audiences and continued the conversation post-event.
What's your story?
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