DRIFT / VIRTUAL EVENTS

DRIFT / VIRTUAL EVENTS

Drift: RevGrowth

Drift: RevGrowth

Make It Pop: Live stream that doesn’t suck.

Make It Pop: Live stream that doesn’t suck.

CHALLENGE

How do we raise the bar when remotely filming celebrity talent?

How do we raise the bar when remotely filming celebrity talent?

Drift wanted to increase the production value of their live stream event featuring celebrity talent and business leaders. To ensure a high engagement level and minimize a drop-off rate, the team was looking into ways to design a seamless experience for the participants, while accommodating the demanding celebrities’ schedules.

drift-speakers

STRATEGY

Magnet Media implemented its Producer-In-The-Cloud approach, specialized technology, and production drop kits to record all the speakers prior to the event. Working with the events team, we integrated the videos into the live stream creating a seamless viewing experience for their attendees.

drift-dj
drift-dancer

RESULT

The stream created enormous value for Drift and its community, cementing virtual events as part of its growth strategy moving into 2021. 

rev2

More Virtual Event Inspirations

More Launch Videos

Copy link
Powered by Social Snap