Google Cloud Kubernetes
Magnet partnered with Google Cloud to develop go-to-market strategies and produce content for the launches of the next generation of Cloud services.
The strategy resulted 4 elements: 1. Include different studio settings, and diverse leadership voices; 2. Feature broadcast quality storytelling: high end transitions (subtle audio and graphic fx…commercial-quality B-roll, well planned segments) 3. Promote the interactivity (Q&A in the chat, with the experts themselves) for high engagement (not one to many) 4. Re-broadcast in different time zones, for global reach. The results were game-changing for the Cloud business team: it established them via a high quality expert-driven talk show with multiple segments in a format that’s relatable, engaging, and interactive. Magnet’s strategy helped the Cloud team tell an expert-driven story around the topics of greatest interest and relevance to IT Professionals, and leaders.
What's your story?
Every person and brand has a tale that only they can tell. Let us help shape your message and find its audience.
Making recruiting more inclusive
Greenhouse announced the launch of Greenhouse Inclusion—a set of features meant to “operationalize” inclusion practices for hiring. Magnet created films to introduce Greenhouse's new products.
Closing the racial wealth gap
On Juneteenth, OneUnited Bank, the nation's largest Black-owned bank, hosted a virtual event to educate its community on creating financial security.
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