Airbnb YouTube Strategy
Because of our video production partnership with Airbnb for their Airbnb Open, Magnet Media was inquired to do an organizational audit of Airbnb’s YouTube channel.
With a month until the Airbnb Open, the organization wanted their YouTube channel to be clean, easy to navigate, and updated to showcase their most recent and exciting work to get people excited for the event ahead. With a need to move quickly, and with so much rich content in their archive, Magnet Media proposed quick-fix recommendations for improvements that could be done in rapid fashion. Additionally, we included the content plan for the Open’s premium videos to be uploaded upon post-production completion.
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Making recruiting more inclusive
Greenhouse announced the launch of Greenhouse Inclusion—a set of features meant to “operationalize” inclusion practices for hiring. Magnet created films to introduce Greenhouse's new products.
Closing the racial wealth gap
On Juneteenth, OneUnited Bank, the nation's largest Black-owned bank, hosted a virtual event to educate its community on creating financial security.
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