IBM World Book Day
IBM sponsored Magnet’s World Book Day event to promote The CEO’s Guide to Generative AI, featuring author discussions and a highly successful LinkedIn campaign with strong engagement and CTR.
In an effort to spotlight IBM’s recent published book, The CEO’s Guide to Generative AI written by IBM’s Salima Lin and other contributors, IBM sponsored Magnet’s 6th annual World Book Day event. The in-person storytelling salon featured conversations with Salima and other female authors at the intersect of female empowerment and innovation, and was streamed to a targeted LinkedIn audience and a curated group of in-person executives. To drive visibility to World Book Day and The CEO’s Guide to Generative AI, both pre and post event promotion included email and social to reach IBM’s target audience. To reach IBM’s targeted audiences, Magnet leveraged content capture and social cuts for a targeted Linkedin campaign. Engagement rates and CTR on the organic posts were above benchmarks and surpassed IBM’s expectations: 14% engagement rate and 8.9% CTR on the organic posts.
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